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Creating Green CEO's

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Green Business Strategist, Jim Simcoe shares some insights on creating Green CEO's

Published in: Business, News & Politics
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Creating Green CEO's

  1. 1. CREATING GREEN CEO’S: WHY ‘SUSTAINABILITY’ IS A CAREER DEFINING DIRECTIVE
  2. 2. GREEN IS A PROFIT CENTER NOT A LIABILITY
  3. 3. 4 REASONS TO BECOME A GREEN CEO
  4. 4. 1.INCREASE COMPANY VALUE. 2.INCREASE NET REVENUE. 3.CREATE AN ELITE BRAND. 4.CREATE A CLOSER BOND WITH YOUR BEST EMPLOYEES.
  5. 5. 4 STEPS TO A GREEN BUSINESS STRATEGY
  6. 6. SET THE GOALS WHERE IS YOUR COMPANY NOW? WHERE DO YOU WANT IT TO BE IN A YEAR? 3 YEARS? WHAT AREAS OF OPPORTUNITY DO YOU HAVE? WHAT ARE YOUR COMPETITORS DOING? BE BOLD.
  7. 7. FIND THE BELIEVERS WHO IN YOUR COMPANY IS A CLOSET ‘GREENIE’? FIND THEM AND UNLEASH THEIR IDEAS AND PASSION ON YOUR GREEN STRATEGY. CHANCES ARE, THEY HAVE ALREADY THOUGHT OF WAYS TO GREEN YOUR COMPANY, SO LET THEM
  8. 8. DELEGATE THE TACTICAL ONCE THE STRATEGY HAS BEEN DETERMINED, ASSIGN THE TACTICAL TO YOUR TEAM AND GET OUT OF THE WAY
  9. 9. MEASURE THE RESULTS WHERE WERE YOU SUCCESSFUL? WHERE DID YOU FAIL? WHO PERFORMED HIGHER THAN EXPECTED? WHAT INTANGIBLES OCCURRED? ANY SURPRISES?
  10. 10. SWASH-BUCKLING CHANGE AND REAL OPPORTUNITY : IT STARTS WITH YOU AND IT STARTS TODAY
  11. 11. FOR MORE INFORMATION ON OUR GREEN BUSINESS STRATEGY SERVICES, PLEASE VISIT: WWW.ECOLIFECONSULTING.COM OR CALL: 760-271-7128

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