a description of the vision of Lemon Lab

1. +
LEMONLAB
A light, yet efficient solution
inspired by years of international
qualitative research experience
14 av. de l’Opéra, 75001 Paris
info@lemon-lab.com

2. +
• That%our%partners%need%efficient%
reac1vity:%from%the%moment%a%
quota1on%is%asked%to%the%final%
deliverable%
• That%today’s%economical%situa1on%
what we’ve requires%streamlined%processes%
learned from and%opera1onal%deliverables%
international
• That%simplicity%enables%decision%
qualitative
research! making%
• That%a%‘global’%world%is%not%a%
ma@er%of%uniformity%across%
cultures,%therefore%it%requires%
op1mum,%streamlined%
communica1on%solu1ons%
LEMONLAB - QUALITATIVE RESEARCH

3. +
• PROACTIVITY:%we%make%sure%we%
understand%all%your%needs%
%%%%%we%like%asking%the%good%ques1ons%
• TRANSPARENCY:%constant,%yet%
only%relevant%feedback%
%%%%%%we%know%your%inbox%is%full%enough%
What we
propose!
• SIMPLICITY:%«%prêtRàRporter%»%
support%
%%%%we%believe%you%need%efficient,%complete,%
streamlined%solu1ons%
%
• QUALITY:%a%commi@ed%
engagement%for%each%project%%
%%%%%we%know%when%to%say%“no,%we%can’t”%

4. +
! Full Service%Qualita1ve%Research%
management:%from%client%brief,%to%field%
setRup%and%final%presenta1on%of%results%%
! CoRordina1on%of%Interna1onal%
projects%in%France%and%Europe:%
briefing%and%followRup%of%local%partner%
ins1tutes%(fieldwork,%local%reports),%final%
Qualitative deliverable%
Research
Services! ! Field%support:%
! Modera'on%in%French,%Italian%and%
Spanish%
! Repor'ng,/,debriefing,in%English,%
French,%Spanish%and%Italian%
! Study%design%and%setRup,
! Field,management,(followRup%of%
recruitment%and%facili1es)%

5. +
! Scope%of%interven1on:%
• Tradi1onal%focus%groups%and%
interviews%
• Ethnographic%interviews%
• Crea1ve%workshops%
! InRhouse%crea1ve%sessions%
Qualitative
Research
Services! ! Mul1Rdisciplinary%groups/events%%
%a%solid%network%of%research%experts,%
semio11ans,%designers,%journalists,%
bloggers%at%local%and%interna1onal%
level%
! From%advert%/%concept%evalua1on,%to%
prototype%assessment%and%usability%
tests

6. +
JIMENA MARTINEZ!
• Two%passions:%human%behaviour%and%human%
crea1on.%Consumer%research%enables%Jimena’s%
double%cursus%of%Psychology%and%Architecture%to%
be%combined%in%an%original%and%professionally%
sa1sfying%way.%%
• Living%in,%experiencing%and%observing%different%
cultures%and%different%languages%allows%her%to%
WHO’S WHO! adopt%a%truly%wideRhorizon%and%crea1ve%
approach%to%her%work.%
• Expec1ng%the%unexpected,%Jimena%can%discuss%
key%strategic%issues%with%top%managers%of%an%
interna1onal%corpora1on%as%easily%as%moderate%
a%focus%group%with%teenagers%about%the%next%
buzz%product.%
• With%an%obvious%interna1onal%flair%based%on%
having%lived%in%Colombia,%Italy,%Germany%and%
France.%Fluent%in%Spanish,%French,%English%and%
Italian.%

7. +
• Years%of%experience%gained%in%
consultancy%and%industrial%
contexts%(research%ins1tutes%and%
large%corpora1ons)%
EXPERTISE!
• Areas%of%experience:%automo1ve,%
new%technologies,%home%
appliances,%innova1on,%design,%
personal%care,%beauty%&%
cosme1cs,%food%&%consumer%
goods,%B2B %

8. +
LEMONLAB
…fresh%processes%
juicy%results…
info@lemon-lab.com
jimena@lemon-lab.com
+33 6 22 20 93 76
14 av. de l’Opéra, 75001 Paris
%