inspiration simplicityfreshness Bridging The Gap Between efficiency Qualita3ve Research Objec3ves and Opera3onal Deliverables LEMONLAB QUALITATIVE CONSUMER RESEARCH
• That our partners need eﬃcient reac3vity: from the moment a quota3on is asked to the ﬁnal deliverable • That today’s economical situa3on requires streamlined processes and opera3onal deliverables what we’ve • That simplicity enables decision learned! making • That a ‘global’ world is not a maGer of uniformity across cultures, therefore it requires op3mum, streamlined communica3on solu3ons LEMONLAB - QUALITATIVE RESEARCH
• PROACTIVITY: we make sure we understand all your needs we like asking the good ques3ons • TRANSPARENCY: constant, yet only relevant interac3on we know your inbox is full enough What wepropose! • SIMPLICITY: « prêt-‐à-‐porter » support we believe you need eﬃcient, complete, streamlined ﬁeld and analysis solu3ons • QUALITY: a commiGed engagement for each project we know when to say “no, we can’t”
§ Full Service Qualita3ve Research management: from client brief, to ﬁeld set-‐up and ﬁnal presenta3on of results § Co-‐ordina3on of Interna3onal projects in France and Europe: brieﬁng and follow-‐up of local partner ins3tutes (ﬁeldwork, local reports), ﬁnal deliverable Qualitative Research § Field support: Services! § Moderaon in French, Italian and Spanish § Reporng / debrieﬁng in English, French, Spanish and Italian § Study design and set-‐up § Field management (follow-‐up of recruitment and facili3es)
§ Scope of interven3on: • Tradi3onal focus groups and interviews • Ethnographic interviews • Crea3ve workshops § In-‐house crea3ve sessions Qualitative Research Services! § Mul3-‐disciplinary groups/events a solid network of research experts, semio33ans, designers, journalists, bloggers at local and interna3onal level § From advert / concept evalua3on, to prototype assessment and usability tests
JIMENA MARTINEZ! • Two passions: human behaviour and human crea3on. Consumer research enables Jimena’s double cursus of Psychology and Architecture to be combined in an original and professionally sa3sfying way. • Living in, experiencing and observing diﬀerent cultures and diﬀerent languages allows her to adopt a truly wide-‐horizon and crea3ve WHO’S WHO! approach to her work. • Expec3ng the unexpected, Jimena can discuss key strategic issues with top managers of an interna3onal corpora3on as easily as moderate a focus group with teenagers about the next buzz product. • With an obvious interna3onal ﬂair based on having lived in Colombia, Italy, Germany and France. Fluent in Spanish, French, English and Italian.
• Years of experience gained in consultancy and industrial contexts (research ins3tutes and large corpora3ons) EXPERTISE! • Areas of experience: automo3ve, new technologies, home appliances, innova3on, design, personal care, beauty & cosme3cs, food & consumer goods, B2B
Fresh processes … Juicy results firstname.lastname@example.org +33 6 22 20 93 76 14 av. de l’Opéra, 75001 Paris LEMONLAB