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A Selfie is Worth a Thousand Words 
Mining Personal Patterns behind User Selfie‐posting Behaviours
Tianlang Chen, Yuxiao Chen, Jiebo Luo
University of Rochester
1) Posting selfies on social media
platforms is extremely popular in
the social media era
2) As a typical online social
behaviour, people's selfie‐
posting behaviour is influenced
by people's interest, personality,
preference, activity and tendency,
and it can in turn reflect and
predict these personal patterns
Our goal in this paper:
Exploring the interrelation between the selfie‐
posting behaviour and other personal patterns
From zero to hero in six years
Grow 5x in six years
Framework of this paper:
1) Unsupervised WeChat Image Classification 
2) User Characterization
3) Selfie‐posting Behaviour (SPB) Prediction By User Feature
4) Personal Patterns Extraction and Visualization
5) Correlation Between High‐level Person Attributes and SPB
6) High‐level Person Attribute Prediction By SPB
Overall Framework
Unsupervised Image Classification
Methodology                          Performance    
Unsupervised Image Classification
Category names and numbers    
Using Silhouette Coefficient 
to determine a proper 
cluster number of K‐means
Evaluation accuracy is 88.5%
Unsupervised Image Classification
Pearson correlation
between categories   
User Charactorization
• User‘s frequency feature (F) 
– A 46‐dimensional vector that reflects the frequency of 
a user to post different categories other than selfie
• User‘s inertia feature (I)
– Reflect user's tendency to upload images of a given 
category in a Moment
• User‘s singleness feature (S)
– Reflect user's tendency to upload images of a single 
category in a given Moment
Unsupervised Image Classification
Names/numbers of 
selfie subcategories   
Performance
Four advanced selfie 
tendency definition
• Group selfie tendency
• Outdoor selfie tendency
• Holding an object selfie tendency
• Face mask selfie tendency
Selfie‐posting Behaviour Prediction
Basic selfie‐posting behaviour prediction
Advanced selfie tendency prediction
Using Text information
Personal Patterns Extraction and Visualization
Comparison between selfie‐posting addict
and selfie‐posting nonaddict  
Personal Patterns Extraction and Visualization
Comparison between “a series of selfie”
lover and “just one selfie” lover
Personal Patterns Extraction and Visualization
Comparison between “It’s all selfies’ lover
and “selfie and more” lover  
Personal Patterns Extraction and Visualization
Comparison of different sets of users with
special selfie tendencies  
Correlation Between High‐level Personal 
Attributes and SPB
• High‐level Person Attributes Extraction
– We cluster users into five types by Non‐negative Matrix Factorization 
(NMF) 
– For each user, we extract six high‐level attributes based on the 
clustering result
Six attributes and the categories included
Correlation Between High‐level Person 
Attributes and SPB
• User Type Description based on High‐level Person Attributes
– For a user, the value of an attribute is defined as the sum of frequency 
of all categories this attribute includes
– For a user type, the value of an attribute is defined as the mean 
attribute value of all users this user type includes
Radar plots of attributes of five user types clustered by NMF
Correlation Between High‐level Person 
Attributes and SPB
Mean values of seven selfie‐posting measures among five user types
Ranking of  high‐level attributes for selfie‐posting behaviours
High‐level Person Attribute Prediction
Using user selfie‐posting behaviours feature to predict 
their high‐level attributes
selfie‐posting behaviour has the potential to indicate 
whether a user has preference toward certain attributes
Thanks
Q & A
Visual Intelligence & Social Multimedia Analytics

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A Selfie is Worth a Thousand Words: Mining Personal Patterns behind User Selfie-posting Behaviours