DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
Music Magazine Research Questionaire
1. Music magazine research
1. How old are you?
2. Male Female
3. What is your preferred genre of music?
Indie pop hip-hop/rap other
4. How often do you read music magazines?
Never once a year twice a year three times a year 4+
5. What magazine do you most commonly buy?
NME Q VIBE KERRANG XXL
Other:
6. how much are you willing to pay for a music magazine?
<£2 £2-£3 £3>
7. how do you consumer your music?
Download music stores other:
8. if you download your music, which sites do you download music from?
Youtube spotify iTunes other:
9. what attracts you to a magazine?
Attractive people the contents of the issue freebies and offers
10. What freebies do you enjoy from getting magazines?
Free download codes t shirts posters