3. It is vital to create a product that will allow you to
eventually expand into other markets. The goal is for the
people who initiallly buy your product to also buy your
next products. Since you have proven that you can be
trusted by delivering a product to your clients they love
it should be much easier to obtain their business when
your new item hits the online marketplace. We need to
understand a seed is truly important indeed. You need
to see your first product as that seed.
4. You see this is about creating an Internet marketing
kingdom, a virtual empire of products that all start with
one tiny seed that is planted in the fertile soil of those
hearts that are eager for your particular product. For
example, I am in the process of creating a set of onlline
videos where I teach students the various techniques
needed to speak English. My area of expertise lies in the
field of ESL(English as a second language) of which I have
been blessed to have over 10 years of experience
teaching to adult learners. My target market would be
foreign adults who wish to learn English via video. I
realize though that if I wish to branch out and sell
different yet similar products later
5. I will have to pick a product that these learners would
also enjoy. This led me to recall the great end of the
semester food parties in the classes that I taught where
both myself and my students brought in dishes from
other countries that many enjoyed. Now I know that my
second product launched will be an esl cookbook with
recipes submitted from actual students. The cookbook
will be sold to other esl students online. Branching out
even further, a cooking forum would be established as
well as an online cooking class with graduates of my esl
video courses eventually teaching the course. It is
amazing to see how all this began from the planting of
one little seed. The online esl videos seed
6. grew to become a cookbook, an online cooking school
and a cooking forum. As we all know marketing is a
numbers game and the bigger number of people you
have on your marketing list the better your chance of
survival and dominance.
7. Think about your online marketing seed before you
plant it. You want to plant something that will grow into
something huge. When you look into the jungle you see
an incredible array of trees. That is what you should
want your seed to turn into. The trees in your Internet
jungle will be represented by the vast amount of names
on your email list who want your first and additional
products. The product you create should also appeal to
as many people as possible. I know those who may not
be interested in esl may be interested in cooking and
vice versa. I could use the cooking bait to reel in the esl
fish and use the esl bait to reel in those who love
cooking. When your Internet marketing seed
8. is sown you will reap the harvest of personal freedom.
This translates into having the freedom to spend time
doing what is really important. Even though I am blessed
to be doing well working from my home right now, my
goal is to create an online marketing kingdom. God is of
course the king, I am the king, my wife is the queen and
my daughter is the princess. I plan to give my little girl
the choice to attend college or as the princess of the
family become the boss while the queen and I enjoy our
travels. It all starts with that tiny Internet marketing
seed. The Bible talks about having the faith of a mustard
seed and what can happen if we have just a bit of faith.
We have to have dreams, big
9. dreams and seeing those dreams become realities is
quite inspirational and shows that this Internet
marketing thing is real. No one in your circle of
naysayers can argue with your results unless they
choose to be up against the truth of your success.
