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• Digital signage is a form of location based advertising tool which is
usually used for outdoor advertising or OOH (Out of home
advertising). It is a popular and effective medium of advertising and
has the ability to garner quite a few eye balls. Digital signages are
used for broadcasting video content, text messages or
advertisements to its target audience. The control of the display on
the screens is done with the help of software, either a free one or a
proprietary one.
• Digital signage’s have a lot of benefits. As we all know that today the
market scenario is very different than it used to be earlier. There has
been a huge influx of brands and products and the competition
is soaring every day. In this noise of it is not easy to rise above
the others or say stand out and catch the eyeballs of the target
audience.
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• Digital signage has a lot of
benefits, as the content to be
shared is managed through
software’s, updating the
content and broadcasting it
becomes very easy and hassle
free. Also, a lot of paper and s
printing cost is saved when
we use digital signage.
What’s more digital signage is
highly interactive with the
target and hence is
so popular as a effective form
of advertising.
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• Digital signage is used for various advertising activities right from
brand awareness, to brand promotion to brand building. As digital
signs have the ability to broadcast not only text messages but video
messages and images too, increasing its visibility and making it
attention seeking.
• Digital signages are of different types and depending on
the requirement there are Digital Signage Solution providers. From
single or double screens display screens to multiple display screens
or tailor made screens for enterprise networks consisting of
umpteen locations and displays in thousands.
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• Digital signage’s are a bit costly comparatively but at the same time
they give optimum returns and hence are mostly recommended
by advertising agencies for brands who are willing to spend fair
amount of money for brand building or awareness initiatives. For
buying digital signage space, you simply have to
contact your advertising agency and they will suggest you which
locations would be suitable for you to advertise your brand and give
you a good negotiated package also. Yes, Digital signage is an
effective kind of advertising and is highly recommend for brands
having good advertising budgets.