When Creativity Meets Technology – How to Unleash UA Potential on Instagram | Shay Gabay

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Delivered at Casual Connect Tel Aviv 2016 | In the world of UA, a new platform like Instagram opens up new opportunities, but with it come new user behavior and rules of engagement. In this session we will share how creativity and powerful technology helped us crack the Instagram user’s DNA and achieve outstanding results. Key takeaways include: 1. New platform, new user, new rules of engagement; 2. Creativity is the basis of UA; 3. Technology can amplify our creative thinking.

Technology

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