Delivered at Casual Connect Tel Aviv 2016 | TabTale’s first TV series, Cheating Tom, is now in production. The show makes its global debut appearance at Casual Connect Tel Aviv and you won’t want to miss it! This is a natural transition from playing games you love to enjoying the game world on TV. At Casual Connect, we’ll share lessons about the production process, as well as what works well on mobile but doesn’t transition as smoothly to the production of an animation series.

1. cheating tom
A TabTale original
adventure comedy

2. 2
THE EARLY DAYS

3. 3
BUILDING TOM

4. 4
THEN CAME TAMI

5. 5
THE GAME

6. 6
RISING STAR

7. 7
X2

8. 2 games launched
starring Tom, Taffy
and Sven, using a
unique game
mechanic - 18MM
downloads to date!
One co-branded game
starring Tom and Garfield!
Close to 1M downloads in
the first week on iOS
alone!
GARFIELD FOR THE RIDE

9. 9
FRANCHISE
2 new games
launching in 2017

10. Total usage time
of Cheating Tom
games:
2500 years
Cheating Tom has millions of players
worldwide.
data inspired show
150 million
game sessions
to date
A mobile game as an
up-to-date measurement
tool to examine kids’
preferences for a TV show
Cheating Tom was doing great organically on
the stores

11. 11
Introducing Ferris Bueller to the next generation of kids
why “cheating” is not necessarily a bad thing
All the material and information on this slide, including images, characters, text, names, logos and trademarks , are the property of their
respective owners, which are not associated or affiliated with TabTale. Materials are used solely for reference purposes

12. A new series
for a new
generation of
kids
Adventure and
mystery
Action mixed
with humor
Format:
24 episodes
/ 7 minutes
each
Cross cultural
themes and
universally
relatable
dynamics
Demo:
Gender neutral
6-11 and 9-14
positioning
The school is
alive with
mayhem and
mischief

13. An unconventional
hero
Misfits become
mainstream
Friendship and
teamwork
Imagination and
determination
Good Vs Evil
Problem-solving
Universally
relatable
school
dynamics
show attributes

14. When Tom, a school kid, finds out his entire school faculty
is part of a sinister secret society, he forms a squad
of like-minded rebel kids to stop the conspiracy and save
the world!
While most schools are safe, happy places for children,
Strickland stands apart from the rest. Managed by the
questionable principle Arthur Sugarlump, the entire vibe at
school just feels strange and secretive.
Unbeknownst to the rest of town, all the teachers are part of
the “Legion of the Turnip”, a secret society formed in the 1700’s
with a world-threatening agenda. They use the students as
their personnel and the school as a front to their shenanigans.
That’s where Tom, Taffy and Sven (age 13) come in. When the
three mischievous students find out the truth about their
teachers, they know it’s up to them to dig deep and uncover
the cryptic school’s history, stop the “Legion” and find out just
what’s up with all the Turnips mysteriously popping up
everywhere around school!

15. the rebel kids squad
Tom is a thirteen year-old
rebel and trickster - a “do
first, think later (or not at
all)” kind of kid. He’s cocky,
incredibly selfish, reckless
and delusional or perhaps
just bright, personally
motivated, fearless and
inspirational
…..
Thirteen year old Sven is the ying to
Tom’s yang. Unlike Tom, Sven is a
rehensive and hates even the thought
of getting in trouble. Then again, Sven
is also a true believer in Tom.
TOM
SVEN
TAFFY
Taffy is a feisty little firecracker
with enough vigor to power the
whole school. Taffy is Tom’s equal
- With an incredibly strong sense
of individualism and self
containability she can hold her
against anything they throw at her.

16. the faculty
Strickland Middle
School’s principal
A. SUGARLUMP
Sugarlump's right hand
woman. The true power
behind the Legion. It's not
certain who is more afraid of
her - the kids, or the
Principal.
MISS RATCHED Has the attention span of a
Chihuahua and the hyper
personality to match.
NURSE MAPES
?
ANTON TESLA
A distant decedent of
Nikola Tesla, one of the
“Legion” leaders -
Anton Tesla cames to
Strickland Middle school
to join the new Legion,
and teach electricity 101.

17. 1
7
TabTale
#9
Publisher Worldwide (iOS &
Google Play Combined)
(Aug 2015, App Annie)
1 Billion
downloads to date
400
games to date
40 Million
Unique Monthly
Active Users
250
employees,
7 offices worldwide
Games are published on 6app
stores and outlets

18. 18
TabTale creates fresh mobile content for the whole family, every week.
With a rich and high-quality portfolio that includes original and licensed
properties,
Cheating Tom is our first TV series.
about tabtale

19. videomontage
19
https://www.youtube.com/watch?v=i6jXM1yl5Vk&feature=youtu.be

20. Contact details
20
Sagi Schliesser
E-mail: sagis@tabtale.com