The fun in social casino is everywhere. It is no longer limited to the slot gameplay, starting from innovative meta games to entertaining marketing ads. In this session we will reveal how at Tangelo Games we redefine our buying experience by turning our sale promotions into fun games.

1. FREE TO PLAY
FUN TO PAY
Monetization Secrets

6. Meet Betty G.
Joined Best Casino on Aug. 1st 2013
First Deposit on Christmas 2013
Play everyday

7. How to improve the FUN?
Focusing on the VIPs fun

8. How to improve the FUN?
New Slot Machines
New Features
Events

9. How to improve the FUN?
New Slot Machines
New Features
Events
Adding Game Mechanics to the Sales PromotionsNEW

20. Results
Which promotion worked the best?

21. Results
There are many factors that are not taken into account; day of the
week/month, sales on the day before etc.
While prices are the same, the coins value different based on the
gameplay type and on player’s luck.
Days with gameplay promotions generated more total payments
than average - but not necessarily from these promotions

22. VIP Conversion

23. VIP Payments Rate
Gift Diamonds Kitty
Kitty Gift Lightning Tap Your Luck

24. Gold Conversion

25. Gold Payments Rate
Gift Diamonds Kitty
Kitty Gift Lightning Tap Your Luck

26. Takeaways
Sales promotions with gameplay works - but if gameplay is
familiar, it works better.
Payers, like Players, prefer more choices.
Creative matters!

27. Takeaways
Sales promotions with gameplay works - but if gameplay is
familiar, it works better.
Payers, like Players, prefer more choices.
Creative matters!
Payers, like Players, love cats - and even more: Golden cats.

28. FREE TO PLAY
FUN TO PAY
Q&A