This was the opening session for the ARMA Nebraska 2023 Spring Seminar, held April 19, 2023 in Omaha, Nebraska. This session described a method for harnessing organizational information assets to create business value.

1. Spring Seminar:
An Investigation
in Value
Jesse Wilkins
President and Principal Consultant
Athro Consulting
April 19, 2023

2. Conference Agenda
• Harnessing Your Information to Create Business Value
• Modernizing Your Retention Schedule in the Age of Privacy
• Keynote: From Cartographer to CRM
• Professional Development for the RIM Professional
• Develop and Sustain Your Records Management Program with
a Records Management Playbook

3. Harnessing Your
Information to Create
Business Value
Jesse Wilkins
President and Principal Consultant
Athro Consulting
April 19, 2023

4. Join at slido.com
#5003083
ⓘ Start presenting to display the joining instructions on this slide.

5. Agenda
• We’ve Always Talked About Records
Management That Way
• Changing the Conversation
• Harnessing Your Information to Create
Business Value

6. What is the purpose of RIM?
ⓘ Start presenting to display the poll results on this slide.

7. The Perception of RIM

8. The Dog that
Barked – Or
Didn’t!

9. The People Who
Say, “NO!”
• Image source: Monty Python’s Holy Grail

10. The Purpose
of Records
Management
• To implement a cost-effective
Department-wide program that provides
for adequate and proper documentation
of Department activities…and promotes
economy and efficiency in the program.
• To ensure compliance with the
implementing regulations for Records
Management….
-- Source: NARA records management
toolkit, excerpt from U.S. Department of
Energy procurement document

11. Main Drivers for Records
Management
Source: AIIM ERM Practitioner course, 2009

12. Keeping the CEO Out of
Jail…
• Or the records manager…!
• What if the CEO should go to jail?
• When does ANYONE go to jail for
failure to comply with recordkeeping
requirements?

13. It’s a Brave New World of Technology
Email
1971
Personal computers
1981
Compact discs
1982
World Wide Web
1989
Microsoft Office
1990
Smart phones
1992
Social media
1997
Internet of Things
2002
Blockchain (via
Bitcoin)
2009

14. …So What?
We failed to recognize their business impact
We told business users not to use them for business
Instead of enabling the business, we actively interfered in it

15. The Bottom
Line
• Companies don’t care about
compliance*
*Well….
• Companies care about the bottom
line
• We have to shift the conversation
from compliance to cash!

16. Agenda
• We’ve Always Talked About Records
Management That Way
• Changing the Conversation
• Harnessing Your Information to Create
Business Value

17. The Business of the
Business
• The business is in the business
of the business

18. The Business of the
Business
• The business is in the business
of the business
• Information has to drive
business value

19. The Business of the
Business
• The business is in the business
of the business
• Information has to drive
business value
• Records and information
management has to drive
business value

20. We Need to Drive
Those Conversations
• If not us, who?
• If not now, when?

21. How do we change the conversation?
ⓘ Start presenting to display the poll results on this slide.

23. “Information is an Asset”
• Great – how about treating it
like one?
• What if companies treated
their money like they treat
their information?
• https://www.bytebacklaw.com
/2016/01/what-if-companies-
treated-their-money-like-their-
information/

24. Agenda
• We’ve Always Talked About Records
Management That Way
• Changing the Conversation
• Harnessing Your Information to
Create Business Value

25. Drive Business Value. Good information
management practices directly benefit the
bottom line of the organization.

26. Drive Business Value. Good information
management practices directly benefit the
bottom line of the organization.
The reverse is also true.

27. Understand the Compliance Issues - privacy,
legal, etc. – but position them as drivers of
business value.

28. Aviation Charts - Before Aviation Charts - Now
Digitize
Everything
That
Moves

29. Let’s Talk Turkey!

30. Let's work on your elevator pitch!
ⓘ Start presenting to display the poll results on this slide.

31. Additional
Resources
• Infonomics, Douglas B. Laney
• Making Enterprise Information
Management Work for Business,
John Ladley
• Selling Information Governance to
the Business, Sunil Soares

33. For More
Information
Jesse Wilkins
Principal Consultant, Athro Consulting
https://www.athroconsulting.com
jesse.wilkins@athroconsulting.com
Twitter: @jessewilkins
LinkedIn:
https://www.linkedin.com/in/jessewilkins