Brief summary of planned communication efforts for exercise Saber Gaurdian 2014 from U.S. Army Europe Public Affairs. For more on the exercise, see http://www.eur.army.mil/saberguardian

1. STRONG SOLDIERS, STRONG TEAMS!
UNCLASSIFIED
STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED ANGORA RESOLVE 10
• Theater/Regional Security Cooperation, Ready Forces, Proven Partners
Themes
• Audiences are aware of USAREUR’s current and future value by
highlighting how it supports the National Security Strategy through
mission, roles and responsibilities.
• Audiences are aware of U’R security cooperation, partnership building
activities.
• Audiences are informed of U’R role in preserving and enhancing NATO
interoperability and facilitating multinational training.
Communication Objectives
• (1) BG military, civilian leadership and key stakeholders
• (2) NATO and Regional Partners Key Defense Stakeholders
• (3) U.S. Key defense stakeholders, BG population, and USAREUR
Community.
Primary Audiences
• Opening/Closing ceremonies, DV/Media Day, Senior Leader
Engagements, Cultural day.
Key Engagement Events
SG ‘14 Communication Plan
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2. STRONG SOLDIERS, STRONG TEAMS!
UNCLASSIFIED
STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED ANGORA RESOLVE 10
• Coordinate with Host Nation and Embassy for potential media
engagements during exercise.
• Micro SG14 website established featuring SG13 content.
Pre-Exercise
• Media Day engagement with national/international media outlets.
• Messaging by senior leaders and participants during media events.
• Internal photo and video coverage. Distribute photos, releases via
social media (Flickr, Facebook, and Twitter) and DVIDS.
• Aggressive Media Outreach/ Releases via traditional media venues,
social media.
Execution
• SG14 video spot rotation on AFN/Pentagon Channel for 90 days.
• Assess impact of communication efforts and refine processes.
Post Exercise
SG ‘14 Communication Plan
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