1. SoLoMo

2. 3 elements of SoLoMo
Social Media
The medium used to connect the users
Location
The proximity in which the user is placed – online
or physical
Mobile
The device where the media is accessed

3. Examples

4. Examples

5. Implications and Effects on E-Commerce
• Expansion of E-Commerce Market because of
added media

6. Implications and Effects on E-Commerce
• More Specific E-Commerce Transactions
because of targeted audience

7. In the next 2 years...
• SoLoMo would pave the way to easier,
convenient and more effective customized
transactions...

8. Thus bringing more valued service...