Looking for local business leads to start coming in like clockwork? Thumbtack.com is an online marketplace where customers look for services and professionals can go to buy leads. Let's talk about how to get the best results and most leverage for your business. Here's how to get jobs on Thumbtack!
To take advantage of the offer at the end, visit http://nextdoorseo.com/discovery-form
2. Why Thumbtack.com?
● Consistent Lead Source
○ Lots of traffic with Alexa rank 930 in US
● They rank in google for local search terms
○ 40% of their traffic comes from google
● Consumers trust it
○ Business verification
○ Reviews
● Limited competition
○ Only 5 businesses allowed to quote for any inquiry
3. How to Takeover Thumbtack
2 Key Factors
1. Your Profile
2. Your Response Time
4. Optimizing Your Profile
● You have one chance to get their attention and their response.
○ Competing against 4 other profiles and offers.
● Keep in mind that people are requesting quotes.
○ Use a professional personal image- not a company logo, unless it really
makes sense. People connect with smiling friendly people.
5. Optimizing Your Profile
➔ Complete a thorough profile description
◆ Speak to the pain points of your target market and offer a solution.
➔ Mention your experience to increase credibility.
➔ Add pictures and videos of your work as appropriate
➔ Get reviews from past clients or colleagues
◆ Having stars by your name is critical
◆ As many reviews as possible
6. Your Response Time
● Quote requests come in at all hours of the day
○ Some days and times have more faster bid response times.
● Test out how a potential customer goes through the quote process for
your specialty to understand what you’re looking at on the request side.
● Sign up for as many categories as possible so that you can get a sense of
cost, customer demand, and how fast the quotes get filled.
● Costs to quote vary based on categories, locations, and competition
levels.
7. Your Response Time
● Once you’ve narrowed down which jobs fit your business best, go back
and tailor your profile to fit those jobs
● Draft proposals to fit most jobs so that you can send them immediately.
○ Leave room to customize for the name
○ You can save multiple templates
8. Start Bidding
● Buy credits
○ They offer a big discount for the first purchase
○ Subsequent purchases have lower discounts, depending on desktop or mobile,
or automatic refill
● Start bidding
○ Install the app for immediate notification
■ Texts get overwhelming and excessive depending on the specialty
■ Emails will flood your inbox but document quote requests for your review
■ Screen for best fit jobs, those who have hired on Thumbtack before
○ Submit bids that fit your desired job
● Schedule follow up calls with propects
9. Pitfalls of Thumbtack
● Tons of traffic- not necessarily people who are ready to buy
○ Figure out what you can offer them to get them in YOUR funnel for future services and
solutions
● Cost
○ Depending on your specialty, it can be quite expensive to bid on jobs.
Is there another similar field that can bring in customers at half the bid credit cost?
● Thumbtack controls the traffic- you don’t
○ Create a free offer for your prospect so that they get on your list or get a free sample of
the value you can offer. Get creative and stand out!
○ Example: A No Nonsense Guide to Hiring [Your Profession]
○ How can you convert their traffic into yours? (SEO, social media, etc)
10. Wrap It Up
● Great for consistent leads, be prepared to pay for them
● Before bidding, complete a thorough profile with reviews
● Have templates ready to bid immediately
○ Offer something the prospect can use, preferably that gets them onto one of
your lists (email, retargeting, etc)
● Be patient, learn from the process
● Build other sources of leads
11. How to Attract Leads
As a local business owner, lead flow is the lifeblood of your business.
Relying on “Word of Mouth” is a slow path to take your business to the
next level.
Print media is expensive and has no measurable ROI.
12. Free Online Lead Generation
What if your website could generate leads daily like
Thumbtack does?
How would online lead flow
day in and day out like clockwork
transform your business?
13. Free Website Analysis
For a FREE analysis of your website and online presence,
visit NextDoorSEO.com/discovery-form
Within 24-48 hours of receiving your information,
You will receive a confidential and complete video analysis
of your company website,
along with strategic recommendations for
increasing your online lead flow.
14. Thank You!
Thank you for taking the time to go through this
information.
I look forward to meeting you when you stop by
NextDoorSEO.com/discovery-form
for your FREE website analysis!
Jennifer Glidden
NextDoorSEO.com