Sherddesign are a leading creative design agency that produce innovative designs to inspire your target audience.Shard Design will successfully engage and captivate your target audience every time.

1. By -. Sharddesign

2. What is Website?
Website is one kind of marketing tool.
It can be the intermediate between clients and
owners.
It is used to promote our brand, our products as
well as our services.
Affordable Web Design is
also more important.

3. Effective Marketing
Approach
“Organic” listing of search engine.
 Free listings ­ Google, Yahoo!,
MSN
 Install spiders and crawlers
For indexing contents of pages.
Listing of search directory.
 In this crawling is done
manually. They don’t use
crawlers.
 URL and short description
are needed.

4. Search Engine
Introduction
There are no guarantees and warranty of any
Search Engine.
Guidelines and best practices will help you to
improve your brand to be indexed in Google.
The practice of analyzing the search engine
scenario and in that way if website rank is
improved then it is called SEO – Search Engine
Optimization.

5. Search Engine
Introduction
Always make your
website according to
search engine
principles.
It should be according
to search engine
principles, but keep in
mind that it should be
for visitors, so user­
friendly is must.

6. Organic SEO Is The Best
Practices
Research & select phrases –Generally Called
Keywords
What people want from a search engine, That’s
Important.
Survey says that 60% of users use 2­3 word of a
keyword or a phrase.
Tools for keywords research.
 Web Trends
 WordTracker.com
 Google AdWords
Also use Titles And Descriptions and Meta
Descriptions.

7. Organic SEO Is The Best
Practices
Design a user­friendly site that is searchable
• Use : JavaScript, flash, DHTML,
frames, cookies, session IDs
• Always include 2 forms of navigation:
user engine and search engine.
• Avoid excessive URL depth: more than
3 to 4 levels.
•Each page is required unique title and
description for that particular page.

8. Organic SEO Is The Best
Practices
Spamming the search engine may cause
permanent BAN to your website.
•Don’t use irrelevant keywords.
•Duplicate Contents also harm
the website to be indexed in
Google index. Always use fresh
content written by you only for
your website.
• Page redirects (with Refresh
Meta tag.

9. Directory Listings
A “directory” is the different
matter from “engine”. In this
it doesn’t index web content.
Human Submitters review
submitted site & put it in a
category/subcategory
structure.
Only the URL and short
description are submitted.

10. PPC –Pay Per Click
With this PPC you may get rapid amount of click on your
site by Adds.
Mainly used PPC providing service is Google and Yahoo.
If you lots of ads? There are management tools available
for that.

11. For Further Details Contact
Us
Shard Design London Office
Top Floor
Hop Studios
2 Jamaica Road
London SE1 2BX
United Kingdom
design@sharddesign.com
Telephone: 020 8921 9000
Website: http://www.sharddesign.com/