1. Practice Fusion
Brand guidelines for decks

2. Guidelines and rules of thumb
2

3. Use this guide to create well-designed and
on-brand presentations.
+ Fonts…………………………………………………………….4
+ Color…………………………………………………………….5-9
+ Composition…………………………………………………... 10
+ Graphics ………………………………………………………..11-24
 General rules……………………………………………….. 11-16
 Screenshots and photos………………………………...….17-18
 Charts………...…………………………………………….. .19-24
+ Content and copy……………………………………………....25-27
+ Animation…………………………………………………….....28-20
+ Sample slides and best practices…………………………….30
Introduction
3

4. + This template uses only Arial. Avoid using any
other fonts in your slides.
+ Use Bold headlines only to distinguish from other
surrounding copy.
+ Also consider changing color (using a “theme
color”) instead of bolding copy.
Fonts
4

5. There are four color palettes based on Practice
Fusion's "theme colors". Pages 6 and 7 outline the
range of colors and uses for different applications.
+ Use only the provided colors.
+ Use a single supporting color to call attention, or
define sub-headers on a slide. Other slides can use
different supporting colors.
+ Use color only when needed to call attention or
differentiate.
Color
5

6. + Be mindful of the order of colors. Never create a
"rainbow" color sequence.
+ Mainly use the Primary and Secondary color
palettes. If they lack in conveying the idea, then
resort to using colors from the Extended palette.
+ Limit the use of the Aqua and Orange colors.
Color
6

7. + Primary (for headers, background colors)
Color
7*The Aqua used in this PowerPoint has been modified to be slightly darker for legibility purposes
Sky Purple
#00aaff
r0 g170 b255
#46008c
R70 g0 b140
#002266
r0 g34 b102
Dark navy
Sky Purple
#00aaff
r0 g170 b255
#46008c
R70 g0 b140
#002266
r0 g34 b102
Dark navy Aqua Orange
#4dcba8
r77 g203 b168
#ff9326
r255 g147 b38
#e61e19
r230 g30 b25
Red Gray Black
#949494
r148 g148 b148
#000000
r0 g0 b0
#262626
r38 g38 b38
Dark gray
#045EA5
r4 g94 b165
Navy White
#ffffff
r255 g255 b255
+ Secondary (for emphasizing text, data in graphs,
supporting text)

8. + Extended palette (tints of Primary and Secondary
colors for data in graphs)
Color
8
Sky Purple
Navy Purple
#00aaff
r0 g170 b255
#1280e2
r18 g128 b226
#2355c6
r35 g85 b198
#352ba9
r53 g43 b169
#46008c
R70 g0 b140
#045ea5
r4 g94 b165
#15479f
r21 g71 b159
#252f99
r37 g47 b153
#361892
r54 g24 b146
#46008c
R70 g0 b140
Red Purple
#e61e19
r230 g30 b25
#be1636
r190 g22 b54
#960f53
r150 g15 b83
#6e086f
r110 g8
b111
#46008c
R70 g0 b140
Sky Aqua
Dark navy Aqua
#00aaff
r0 g170 b255
#13b2e9
r19 g178 b233
#27bbd3
r39 g187 b211
#3ac3be
r58 g195 b190
#4dcba8
r77 g203 b168
#002266
r0 g34 b102
#134c77
r19 g76 b119
#277687
r39 g118 b135
#3aa198
r59 g161 b152
#4dcba8
r77 g203 b168
#e61e19
r230 g30 b25
#33a0d9
r236 g59 b28
#33a0d9
r243 g89 b32
#33a0d9
r249 g118 b35
#ff9326
r255 g147 b38
Red Orange
Tip: To apply a color to your object, click on the desired color, press the "paintbrush" icon in your toolbar then click on the desired location.
+ Colors to show progression (for infographics.
Example on pg. 9)

9. Examples of infographics using colors that
show progression.
Color
9
Tier 1
Tier 2
Tier 3
Tier 4
Escalation
Implementation
Specialist
Customer Success
Representatives
Technical Support Specialist
Technical Support Specialist
Technology Operations
Adopt
EHR
Collect and
centralize data
Drive provider
behavior
Engage
patients

10. + Aim to communicate a single idea on a slide. Your
title and subtitle should help clarify what the big
idea is. Be sure the rest of the content you include
directly supports the main point.
+ Avoid creating series of slides that all have the
same formatting approach (series of bullet lists,
sets of the same graphics, repeating charts).
Varied formatting tells a better story; if your
content “requires” the same treatment, consider
what you can adjust and still be accurate.
Composition
10

11. + Do not use drop-shadows on graphic elements;
they are distracting.
+ Avoid scaling up images. Use a higher resolution
image if the one you want to use isn’t large
enough. Scaling down is preferable.
Graphics: General rules
11

12. Avoid using clip-art. It looks unprofessional and
breaks our visual style. Use basic shapes, circles,
boxes, lines or photos to communicate visually.
Graphic illustrations should be flat, single color
icons or vector art. If you need custom graphics,
contact the Design Team.
Graphics: General rules
12
Clip art looks cheesy Flat vector art is
visually sophisticated

13. Use simple shapes and our theme colors for
diagrams. Complex shapes are harder to understand.
Graphics: General rules
13
Shapes are too complex and does
not follow brand colors
Simple shapes keep focus on the content

14. Keep charts or other diagrams in a consistent visual
style. Use the same shapes, corners and styles.
Graphics: General rules
14
The different styles distract and poorly
represent the brand
Shared styles make it easier to learn the
visual language and focus on the content
Tier 1
Tier 2
Tier 3
Tier 4
Escalation
Implementation
Specialist
Customer Success
Representatives
Technical Support Specialist
Technical Support Specialist
Technology Operations
Customer Success
RepresentativesTier 1
Tier 2
Tier 3
Tier 4
Escalation
Implementation
Specialist
Technical Support Specialist
Technical Support Specialist
Technology Operations

15. Align images to the edges of text or center in the
space, don’t let them bleed to the edge of the slide.
Graphics: General rules
15
Image aligned to the title Images horizontally centered in the space
r
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30,000
35,000
40,000
45,000
50,000
Week Ending
PatientFusion.com
Appts…

16. Scale graphics proportionately (drag from the
corner while holding shift)
Graphics: General rules
16
Image scaled incorrectly and appears
“squished”/ unprofessional
Image is scaled proportionately and
displays correctly
Tier 1
Tier 2
Tier 3
Tier 4
Escalation
Implementation
Specialist
Customer Success
Representatives
Technical Support Specialist
Technical Support Specialist
Technology Operations

17. Graphics: Screenshots and photos
17
+ Use a maximum of two
graphics per slide, to avoid
cluttering the space.
+ Do not overlap screenshots
and photos on top of one
another.
+ You can frame screenshots
or photos with a thin gray
border using 0.15 thickness
at (RGB 219 219 219) to
subtly separate them from
the rest of the content.
Do not overlap screenshots

18. Screenshots should show realistic data and
situations where a user has largely completed a
task. Don’t show screens with empty fields.
Graphics: Screenshots and photos
18
With no information filled in, it is hard to
understand the capabilities of the feature
With the data completed it is much easier to
understand how the feature works

19. + Purpose of a charts is to quickly convey complex
data and relationships.
+ Imagine someone else trying to quickly
understand the chart.
 Is it easy to read?
 Are labels clear and not overlapping graphics?
 Are the colors distinct enough from one another?
 Is there enough contrast between different data
types?
 Is the chart trying to show too much?
Graphics: Charts
19

20. + What's the big takeaway?
+ Is the chart effectively and efficiently communicating
the big idea?
Graphics: Charts
20
This chart fails to quickly convey the main idea. It includes too
much ancillary information.

21. Graphics: Charts
21
+ When using color to distinguish different types of
data, make sure the contrast is strong enough to
easily distinguish the data.
+ Thick lines that are close together are hard to
distinguish. Aim for 1.25 line thickness.
Poor distinction Good distinction
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22. Graphics: Charts
22
+ Avoid complex layering where visuals and
numbers collide.
+ Choose a chart style that supports graphically
distinct numbers and graphics.
Visuals and numbers collide Visuals and numbers work together
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Denied Pending Approved
Denied Pending Approved
50%
15%
35%
30%
5%
65%
35%
55%
10%
40%
10%
50%
45%
10%
45%
30%
5%
65%
32%
3%
65%
30%
5%
65%
30%
7%
63%
23%
10%
67%
16%
8%
74%
23%
15%
62%
26%
10%
51%
17%
18%
65%

23. Graphics: Charts
23
+ Use solid lines; they are easier to see and track.
+ Vertical lines help viewers easily and quickly
locate today relative to the data on the chart.
Harder to track and unclear locating
present time
Easier to track and “today” is clearly marked
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Invites Sent Sign Ups
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Invites Sent Sign Ups

24. Tables of numbers turn to visual noise without
something to focus and anchor attention. Help direct
attention with color and highlighting.
Graphics: Charts
24
Channel Timing Audience
• Email • Bi-monthly • Existing customers
• Blog • 10/10
• Weekly
• Non-users
• Customers
• practicefusion.com • November • Existing users
• Potential users
• Health IT industry
• Press release • Health IT
• Potential users
No clear place for eye to focus Clear row that helps the eye target
Channel Timing Audience
Email Bi-monthly Existing customers
Blog 10/10
Weekly
Non-users
Customers
practicefusion.com November Existing users
Potential users
Health IT industry
Press release Health IT
Potential users

25. + Title each slide descriptively and use the subtitle
to clarify the overall conclusion or theme of the
slide.
+ If you must create a slide with bullet lists, keep the
list to under five items. If you have more than five,
try to combine or reframe the content.
+ Introduce bullets one-at-time so that the audience
doesn’t read ahead.
+ Try to include an appropriate visual example for
bullet-heavy slides to offset the list items.
Content and copy
25

26. Content and copy
26
+ Bold copy only to distinguish it from other
surrounding copy, also consider changing color
instead of bolding.
+ Use sentence case for copy (not initial caps or
ALL CAPS). It improves readability and
comprehension.
+ Avoid orphans and widows.
+ Detailed info on guidelines: Written stylistic
guidelines

27. + Always include source attribution for “quotes,” it
makes them real and conveys authority.
+ If the quote is three lines or less, use the
centered aligned option to make it feel bold
(example on pg. 46)
+ If the quote is more than three lines, use the left
aligned option; it is easier to read and better use
of space (example on pg. 47)
Content and copy
27

28. + Introduce bullet points one-at-a-time so that
people don’t read ahead. Keep the animation
simple, such as Fade.
+ Animation should be used only to control the
timed appearance of information on screen. Don’t
use to “call attention.”
+ Think of animation as a way of keeping the pace
of your presentation quick and to the point.
Animation
28

29. Avoid most animation options.
Animation
29

30. Practice Fusion
Sample slides and best practices

31. User growth updates
July 2013
31

32. +Leads from Invite-a-Friend have declined steadily
since its launch.
Past program performance
32
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1,000
1,200
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1,800
2,000
Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13
Invite-a-Friend Leads Over Time
Invites Sent Sign Ups

33. That’s less than 1% of total
monthly leads.
Currently ~ 50 leads come in via
this channel per month.
Past program performance
33

34. Industry structure
Imaging channel
34
 Fragmented: 7,000
licensed centers
 No 800 lb gorillas –
largest player has
<$700M in revenue
 ~900 chains  Two thirds
of capacity
 Higher price points /
greater operating
leverage vs. labs
Practice Fusion MD
usage
 80% of all MDs on PF
regularly order imaging
studies
 Typical doctor orders
25 – 30 per month
(similar to labs)
 Digitized radiology results
requirement, MU Stage 2
(like lab results for MUS1)
Channel status
 5 contracts signed
 Tiered rate cards
 $80-100 per MD
connection per month,
on average
 ~450 active partner
conversations in sales
pipeline

35. Patient Fusion site traffic bounces back after a slow
holiday week.
PatientFusion.com
35
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25,000
30,000
35,000
40,000
45,000
50,000
13-Apr 20-Apr 27-Apr 4-May 11-May 18-May 25-May 1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul
Appointments
Visits
Week Ending
PatientFusion.com
Appts requested Visits

36. Visits up 41% and appointments
requested up 32% compared to the
previous week.
PatientFusion.com
36

37. Patient Fusion site traffic bounces back after a slow
holiday week.
PatientFusion.com
37
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
13-Apr 20-Apr 27-Apr 4-May 11-May 18-May 25-May 1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul
Weekly Appointment Status
Denied Pending Approved

38. Last week, 48% of appointments
were booked via email; the week
prior was 58%.
PatientFusion.com
38

39. Position Practice Fusion as a source of knowledge
and Meaningful Use.
Meaningful Use certification
39
Timing Audience Medium Message CT
Email Bi-monthly Existing customers
MU Checkups
Dashboard report cards
Stay on track for meaningful use
Learn about new feature
Learn more
(blog post)
Blog
10/10
Weekly
Non-users
Customers
Product Blog
Guarantee of Stage 2
Preparing for Stage 2
Reporting progress/Attestation
Attend webinar
View our MU Center
practicefusion.com November
Existing users
Potential users
Health IT industry
Updated MU Center
Updated nav.
Understand Meaningful Use
Get started today Sign up (doctors)
Press release Monthly
Health IT
Potential users
Pitch story
Largest physician community on
MU2 certified product
Sign up
Webinars Weekly
Existing users
Potential users
Achieving MU
Stage 2 overview (mid-
Nov)
Achieving MU w/ PF is easy
Prepare for Stage 2 before
1/1/14
Sign up (non-users)
External banners Ongoing Potential users
Webinar(s)
MU Center
Guaranteed 2014 certification
Meaningful Use money
(continue)
Sign up
Channel

40. Lead volume has not grown Y/Y as projected;
market saturation, reduced effect of eRx deadline
to blame.
Quality improvement
40
5,000
6,000
7,000
8,000
9,000
10,000
J F M A M J J A S O N D
Goal Actual
Month 10%
YTD 4%

41. + Meaningful Use
+ Pay-for-performance reimbursement contracts
+ Generational shifts
+ Connected services create feedback loop
 Connected pharmacies, lab connections
imaging centers, ACOs
Multiple drivers for EMR adoption
41

42. 1042
234
11
1280
486
23
0
200
400
600
800
1000
1200
1400
High cholesterol in hx CAD/IHD Prior MI
Rateper10,000patients
Female Male
Practice Fusion data confirms expectations and
also reveals surprising patterns.
Early findings
42

43. Plansource
Benefits, policies, and demos
43
+Tools
▪ Logging in
▪ Addresses, SS, birthday
▪ Paystub and W2
▪ PTO
▪ Benefits
• Medical
• Dental
• Wellness

44. 2013 Q3 Activation Funnel
44
Sign-Up (Qualified)
100%
Experience(1st login)
75%
Explore (2nd login)
50%
Activate
18%
Evaluate (3rd login)
100%
High friction
Poor engagement
-25%
-25%
-20%
-12%

45. Electronic health records
Practice Fusion
45

46. - Leonard Kish
“Patient engagement is
the blockbuster drug of
the century.”
46

47. - Forbes
“Practice Fusion boasts one of
the largest platforms in health
care, with 100,000 medical
personnel actively using its
web-based electronic health
record and 75 million patients.”
47