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How Social Media Enables Real-Time Trust and Reach

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Jessica Brookes
Jessica Brookes

The document discusses how social media allows people to connect and share opinions in real-time across different platforms. It enables listening to others' perspectives without directly knowing what they think, and integrating old and new media allows for interacting with live content by posting comments. Overall, social media is creating a new form of shared participation and discussion around brands and topics.

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REACH Everyone’s using social media heaps more ENABLED TRUST I can listen to what other people think without being a mind reader REAL-TIME I can respond right now with my badass device MEDIA SOCIALISING Old & new media integrating social media so I can post comments on Eastenders live HOLY CRAP WE’RE CREATING A BRAND DEMOCRACY Jectaspecta

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