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Can’t stop talking…or
talking about New York
Memorizes your phone
number on the first try

We only have four minutes to pr...
Who is Trina?
Who?
- 18 year old mother
- Lives in rural northeastern Zambia
- Bemba tribe
- Speaks Chibemba language
- Kn...
Problems

Far from
health center

Tracking time

Illiterate

Fear of modern medicine
1st Idea: Measure Baby to Calculate Time that has Passed
1st Idea: Measure Baby to Calculate Time that has Passed

m
m

..
.
m

.
e
p
o
n
2nd Idea: Cards and Lessons

?
?
?
2nd Idea: Cards and Lessons

?

...
ly
a?l
re

h
u
H

t?
o
..n
.
hh
Meet Kirikou

+
Kirikou
A widely-known African story
about a boy who overcomes
obstacles by asking questions
Grow With Kirikou Kit

v

progress bar
1st Round of Vaccinations: Soon After Birth
Trina Visits Community Leader

WEST

EAST

Places Trina's child on the
journey from West to East
towards Lesa, Bemba's dei...
Trina & Family, Six Weeks Later

progress bar

Last card in set tells Trina it’s time for
another visit to the Health Cent...
New Cards for Each Visit

After this appointment, the nurse
gives Trina a new set of cards,
reinforcing the new ritual.
Value: Community Empowerment

"Your problem is my
problem, so I even call
you my sister."
-ZENAPH, student
from Cameroon
Value: Data Redundancy

“An escalator can never break: it can only become stairs. You
would never see an ‘Escalator Tempor...
Value: Tradition & Heritage

USE
TRADITION
TO MAKE

MODERN MEDICINE
MORE ACCESSIBLE

Storytelling
Mascot
Community
Leader
...
THANKS!
Special thanks to...
IxDA:
Dianna Miller, Izac Ross and John Payne
Gates Foundation:
Skye Gilbert and Almeera Anwa...
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Interaction14 Student Design Challenge w/ Gates Foundation & IxDA

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"Information for Life" is the Student Design Challenge for IxDA's Interaction14 conference. I entered together with Hadar Geva - http://hadargeva.com , a fellow student at Domus Academy's Master in Interaction Design. To read the challenge brief and learn more about the program, please visit interaction14. Our first round audition video is at: http://vimeo.com/81366788

This is our final presentation, given on stage at IxDA's Interaction14 conference. We were awarded 2nd place out of over 70 applications.

Grow with Kirikou is a kit and service system that uses tradition to make modern medicine more accessible. Many children in developing areas are not immunized because modern medicine appears to be at odds with local customs and influencers like traditional healers. The kit holds health records for all of a family's children and includes a card set used to teach best practices for neonatal care and remind caregivers when to return to health providers for additional immunizations. Key cards have tear-off pieces for milestone events that will be given to a community leader and added to a public visual representation of the life journey.

Grow with Kirikou is designed for the Bemba tribe in northeastern Zambia. Kirikou is a widely-known African story about a boy who overcomes obstacles by asking questions. It also uses the Bemba concept of life, a journey from west to east, were the main deity Lesa resides in the sky.

Grow with Kirikou could be adapted for any region if the key traditional elements are updated to reflect local customs: (1) storytelling mascot, (2) community leader, (3) home keepsake and (4) life metaphor

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Interaction14 Student Design Challenge w/ Gates Foundation & IxDA

  1. 1. Can’t stop talking…or talking about New York Memorizes your phone number on the first try We only have four minutes to present. (eek!) Read this first to get to know us! Obsessed with weiner dogs, and all dogs really Brainstorms best in the shower Eats cheese daily despite lactose intolerance Learned to ride a bike just 2 years ago (gasp!) Has an accidentally Italian last name on her volleyball jersey: “Blitzier” Drinks espresso before bed Ranked #1 squash player in Israel when she was 16 Has double-jointed knee caps Cooks a mean shakshuka and will give you lessons Classmates regularly bribe her to bake banana bread Has family members in at least 10 countries Was once a bartender in a margarita bar Is NOT named Adele Obsessed with West Wing TV series, seen every episode Has a penchant for printed shirts (see the strawberries?) Captain of Model UN teams in high school and college Thinks presenting to large rooms of people is fun (see Model UN) Owns more than 10 black dresses Always sneezes in sets of two JULIE BLITZER @zhuli HADAR GEVA @hadargeva Worked in a vet’s office Draws customer journeys and flows from right to left because she thinks in Hebrew
  2. 2. Who is Trina? Who? - 18 year old mother - Lives in rural northeastern Zambia - Bemba tribe - Speaks Chibemba language - Knows only a few English words - Illiterate - Given birth three times - 3 year old daughter - 2nd child died at 3 weeks old - Just gave birth to a baby boy Needs - Safety - Health - Support - Guidance - Reminders - Examples walk to health center: 7km TRINA
  3. 3. Problems Far from health center Tracking time Illiterate Fear of modern medicine
  4. 4. 1st Idea: Measure Baby to Calculate Time that has Passed
  5. 5. 1st Idea: Measure Baby to Calculate Time that has Passed m m .. . m . e p o n
  6. 6. 2nd Idea: Cards and Lessons ? ? ?
  7. 7. 2nd Idea: Cards and Lessons ? ... ly a?l re h u H t? o ..n . hh
  8. 8. Meet Kirikou + Kirikou A widely-known African story about a boy who overcomes obstacles by asking questions
  9. 9. Grow With Kirikou Kit v progress bar
  10. 10. 1st Round of Vaccinations: Soon After Birth
  11. 11. Trina Visits Community Leader WEST EAST Places Trina's child on the journey from West to East towards Lesa, Bemba's deity.
  12. 12. Trina & Family, Six Weeks Later progress bar Last card in set tells Trina it’s time for another visit to the Health Center
  13. 13. New Cards for Each Visit After this appointment, the nurse gives Trina a new set of cards, reinforcing the new ritual.
  14. 14. Value: Community Empowerment "Your problem is my problem, so I even call you my sister." -ZENAPH, student from Cameroon
  15. 15. Value: Data Redundancy “An escalator can never break: it can only become stairs. You would never see an ‘Escalator Temporarily Out Of Order’ sign, just ‘Escalator Temporarily Stairs. Sorry for the convenience’.” - Comedian Mitch Hedberg
  16. 16. Value: Tradition & Heritage USE TRADITION TO MAKE MODERN MEDICINE MORE ACCESSIBLE Storytelling Mascot Community Leader Home Keepsake Life Metaphor
  17. 17. THANKS! Special thanks to... IxDA: Dianna Miller, Izac Ross and John Payne Gates Foundation: Skye Gilbert and Almeera Anwar Pre-conference Subject Matter Experts: Ledia Andrawes, Debi Spindelman, Jason Wojciechowski Workshop Research Participants & Advisors: Dr. Alice Konijnenberg, Dr. Pieter Knibbe, Zenaph and Records for Life finalists Our SDC Guinea Pigs & Co-Designers: Yvonne, Judi, Carlos, Julie, Chris, Nick, Meredith, Jan-Christoph, Fred and Noel JULIE BLITZER @zhuli HADAR GEVA @hadargeva

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