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Elio Fiorucci’s "Love Therapy" together with "Kobalt" by David Moscato wants to create a new brand extension that will place the company into a new market while keeping core values of both companies and brands, using the gnome brand characters that symbolize love and happiness.
In order to tell the story of the gnome as the “protector of the garden” while spreading love and happiness, we created "Love Seeds". "Love seeds" uses these values in the context of the garden. By taking care of plants and having the ability to participate in a community, Love Seeds offers the opportunity to create a physical-digital spin-off experience while staying true to the Love Therapy brand.