Jay McKillop is a freelance creative copywriter based in Cincinnati. Some of McKillop's clients include Busken Express, United Dairy Farmers, Penn Station, and Cold Chain Integrity. For these clients, McKillop has created outdoor sandwich signs, email blasts, web content and ads, and other marketing materials. McKillop's work aims to promote these brands with a playful sense of humor while also effectively communicating messages to customers.

1. Jay McKillop
Freelance Creative Copywriting

2. Outdoor
Promoting this Cincinnati favorite encouraged me to think outside the schnecken box.

3. Outdoor
The sole purpose of the sandwich signs in front of the Busken Express is to get people to quickly,
and safely make a hard left turn.

4. In-Store
United Dairy Farmers strives to tickle funny bones – and tempt
taste buds.

5. Email Blasts
When Penn Station needed the mother (and father) of all email
blasts, I wiped the drool off my chin and got to work.

6. Web
Cincinnatians expect a lot from Busken’s ads. Maintaining their
playful sense of humor brings a lot of joy to my work.

7. Web
Busken liked this pitch.
Clicking the above arrow takes you

8. Web
To this fan-friendly spot.

9. words count.
It’s nice when people pay attention. This is a table cube I designed for Penn Station. Creativity, a
calculator and a consultation with 3 math professors helped.

10. Web Copy
I’ve had a chance to work with some pretty cool clients, including
Cold Chain Integrity.