1. ENOUGH ALREADY
How to suck less on Twitter
Rob de la Cretaz
& Jay de la Fanelli

2. @ROBJDLC

3. @JAYFANELLI

4. DISCLAIMERS.
In which we begin apologizing immediately.

5. This will be informal.

6. This is not
a comprehensive list.

7. There may be some
audience participation.

8. We might
contradict ourselves.

9. This will hit close to home.

10. Neither Rob nor I are the funniest/most
informative/most interesting guys on Twitter.
We do not follow these laws to the letter. We do
not pretend like we’ve never made any of the
following mistakes, nor will we not continue to
make these mistakes.

11. PLAY
P

12. WORK
W

13. PLORK
P W

14. PERSONA.
Who the hell are you? On Twitter, anyway.

15. 1
Why are you on Twitter?
P W

16. 2
Know your audience.
P W

17. 3
Your follower count
doesn’t matter.
P

18. 4
Don’t be a follow zombie.
P

19. 5
You are your followers.
P W

20. 6
Who you follow
is who you want to be.
P

21. 7
Focus, Daniel-san.
P

22. 8
Be critical.
Accept criticism.
P

23. 9
Be yourself.
P W

24. 10
Be someone else.
P

25. TWEETING.
140 characters of power.

26. 11
Tweet less. Edit more.
P W

27. 12
Check your spelling. And
grammar. Please.
P W

28. 13
140 characters is not
a suggestion.
P W

29. 14
140 is enough characters
to avoid being vague.
P

30. 15
Loose tweets sink careers.
P

31. NOISE.
We’re lucky there’s no FarmVille for Twitter.

32. 16
Control every character.
P W

33. 17
Hell is other people’s
location updates.
P

34. 18
#ff? #fu.
P

35. 19
Turn off the firehose.
P W

36. SELLING.
You mean you can use Twitter to make money?

37. 20
Twitter does not replace
good customer service.
W

38. 21
Twitter does not replace
a good product.
W

39. 22
Twitter is not enough.
W

40. 23
Twitter is unique.
W

41. 24
Have fun out there.
P W

42. QUESTIONS?
Let the skewering begin.