Acora Brandbook Designed by Margo Nova Art Direction: Javier Maseda Photography: Carlos Pesina

1. ACORA
Logotype presentation
elements of identity

2. About
the idea
Acora wants to be the prototype for
the development of a project of Urban
Social Innovation, based on the Orange
Economy, participation of citizen and
the new technologies of visualisation
and digital connection.
This project aims to explore the
capacity of the local creative fabric to
participate in the transformation of
Madrid, bringing new perspectives,
more creativity, a horizontal
participation among the different
social and citizen agents, and
technology at the service of people.

3. Target
audience
- Traditional business
- Creative business
- Citizens
- Institutions
- Collectives of the district, also integrating
the use of technological tools based on the
new forms of visualisation (XR).

4. Our proposal

5. Concept
+ =
Icon of person The letter O, circle symbolises
UNITY COLLABORATION COMMUNITY
+ +
the letter O guided me to the idea of the person’s head.

10. Corporate colours
RGB: 16 6 159
CMYK: 100 95 0 3
LAB: 17 46 -76
HEX/HTML: #10069F
WEB SAFE: 00 00 99
PANTONE Blue 072 C
RGB: 255 106 19
CMYK: 0 69 91 0
LAB: 64 55 69
HEX/HTML: #ff6a13
WEB SAFE: #FF6600
PANTONE 1585 C
RGB: 225 225 225
CMYK: 0 0 0 0
LAB: 100 0 0
HEX/HTML: #FFFFFF
Web Safe: FF FF FF
PANTONE White

11. Corporate colours
- The font is bold with rounded letters makes logo friendly and open
- Orange colour reflects positive, joy, communication and the concept of Orange Economy
- Deep blue Pantone means trust, calm and technology. Also is the urban colour of the sea, and sky.

12. Space X
This free margin is based on the distance between letters and below line. As illustrated below,
this width must be used to determine the space around the logo that must remain empty.
x
x
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x
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x
x
x
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19. Thank you!
Design: Margo Nova
Art direction: Javier Maseda
Photography: Carlos Pesina