Bachelor of public relations is an intense and comprehensive program that prepares students for rewarding careers with public relations agencies, digital marketing companies, corporate communications and investor relations departments, not-for-profit sector organizations and hospitals and healthcare organizations.

1. Information on Bachelor of Public Relations
in Toronto
A public relations degree program focuses on offering comprehensive
education of public relations, a solid foundation in business principles and
in-depth knowledge in research, social and digital media and corporate
communications, and skills to manage issues and crisis, communicate
with public/audience and create a positive image of a person or the
organization.
The bachelor-level public relations programs typically run for four years
through nine semesters, incorporating in-class sessions, presentations
and group discussions, hands-on computer applications, projects and
assignments, seminars and guest lectures and an industry field
placement. These are comprehensive and rigorous programs that focus
on overall development of students.
Program Structure
In the first year, the focus is on developing a broad-based understanding
of business. Students are introduced to business as whole, principles of
marketing, the power of communications, public relations, media,
organizational behaviour, business law, statistics, social media and
writing for public relations.
Second year courses include corporate social responsibility, accounting,
media relations, strategic communications planning, fundamentals of
research, financial management, business research and analysis, global
citizenship and equity: world hunger, ethics for a plural world and
internal communications.
Students are introduced to communication design, humanities and
natural science, non-profit communications, investor relations and
communications law and ethics in third year. A strong emphasis is laid on
helping students develop entrepreneurship, public sector
communications, advanced PR writing, issues management and crisis
communication skills in fourth year.
In addition to this, the students develop skills in writing for different
audiences at various platforms. The PR programs generally conclude with
an industry field placement, which helps students apply their learning
into practice, gain real world exposure and relevant industry contacts.

2. Program Eligibility
In order to apply for post-secondary PR courses, students will need:
 Secondary school diploma certificate or equivalent
 Six Grade 12 U, Grade 12 M or OAC credits, with an overall
average of 65% or higher
 English Grade 12 U with 70% or higher
 A letter of intent explaining interest in the program and reason for
applying
 To complete a writing test
However, meeting eligibility criteria doesn’t guarantee admission to the
program. The applications are thoroughly assessed and admission offer is
made to the most suitable applicants.
Studying Bachelor of Public Relations in Toronto
Numerous colleges offer programs in public relations in Toronto. But not
all are worth considering. A bachelor of public relations program may
be the right choice, if it
 Offers skills to develop multifaceted social media and integrated
online marketing programs
 Offers a deeper understanding of the role communications play in
helping organizations make change
 Helps build critical skills in professional writing, research, strategic
communications and social and digital media
 Offers excellent employment prospects
 Prepares for diverse range of careers in this discipline
Centennial College’s program in public relations fulfills all the above
mentioned criteria, thus, making the right choice. The program also
incorporates a fifteen-week industry field placement that helps students
gain real-world experience. It prepares students to build dynamic careers
in the exciting, growing field of public relations and corporate
communications.