The document summarizes findings from a survey and focus group about audience feedback on DVD covers, magazine covers, and opening sequences for videos. Key findings include: 1) For DVD covers, the title and image were most important while the logo was less so. The back cover should match the front. 2) For magazine covers, free gifts, price, and date were useful additions to the image and logo on the front cover. 3) For opening sequences, they should be between 1-1.5 minutes, use a catchy theme tune, and introduce main characters individually through a combination of key colors.

1. Audience Feedback Findings
What has been learnt from my survey and my focus group?

2. Audience Feedback
Content: the title of the Colour scheme: a combination
DVD and an image was of key colours.
required Eg, red, blue, green and
yellow
Content: the logo
of the programme DVD Cover Image: 5 or more
was not characters are
essential, but still preferred in the
wanted image
Content: the back cover Layout: the DVD cover
must be as colourful and fun should be centrally
as the front cover focussed

3. Audience Feedback
Content: Free gifts, prizes Colour scheme: a combination
and other lures appeal to of key colours.
the audience Eg, red, blue, green and
yellow
Content:
price, issue number
Magazine Image: 1 or 2
characters are
and a date were all Cover preferred in the
useful image
Content: an image, magazine Layout: there must be a
logo and coverlines were all variety of coverlines with
required on the front cover one main coverline

4. Audience Feedback
Colour scheme: a combination Characters: a combinations of
of key colours. males, females and adult
Eg, red, blue, green and characters are best
yellow
Length: the video
should be
Opening Sound: a catchy
theme tune should
between 1min Sequence be used
and 1min 30secs
Characters: the main Mise-en scene: each character
characters should be should be introduced
shown, not all of the individually to the audience
characters