Ditch constraints and finally start (connecting YOUR world of things)!
Sascha Wolter
Senior Manager
Connected Home
Deutsche Telekom
M2M, Industry 4.0, Smart Home, Smart City, Wearables, and Ambient Assisted Living: However you like to name it, the Internet of Things is everywhere! But it’s not just about generating business value, it’s not about the latest technology in the first place. It’s much more about creativity and finding or creating new needs. It’s about innovating with value. But how can one innovate with all these complexity, concerns, constraints, and regulations? How can one release the various fears of colleagues and customers? Sascha will inspire you with a bunch of odd and sometimes uncanny samples while introducing you to a playful way of hacking your very own connected (and hopefully smart) world that matters.
2. Electrolux presents Screenfridge 1999, http://www.electroluxgroup.com/en/history-1990-1999-764/
Value Proposition or Start with Why!
3. Regular Users don’t Rule the Tech!
Today's Smart Home solutions are
not good enough for a mainstream
market. These solutions are well
suited to early adopters, but have so
far failed to attract mainstream
buyers. (see VisionMobile “The
Smart Home Landscape 2015”)
Progressive Thinkers Worriers Antagonists
4. Speed kills! In 1830 people though, your brain
stops working travelling more than
20 mph. And anyone going at more
than 30 mph would have all air
sucked out of them and would
suffocate to death.
Source:Tony Robinson's Weird World of Wonders! British
5. Image: Google
Next Generation Media supports the user in a smart and connected
way at his work and in his everyday life without noticing.
12. Businesses are coming to realize that attracting
developers is the fastest route to innovation.
Moreover, attracting developers means
attracting external investment, which finances
innovation and expansion.
Source: Benno Luthiger, Open-Source-Jahrbuch 2004
17.11.2015 12
INNOVATION AND PROSUMERS
Innovation Prosumer: Consumer and Producer
Millions and millions of dollars are being spent
to attract developers: The millions of dollars in
developer marketing efforts serve one purpose:
to persuade developers to use a specific
platform, network, tool or API set to generate
innovations and to reach more consumers. In
short: Developers consume an Platform, API,
etc. and produce something based on it.
Source: Developer Economics 2012, www.developereconomics.com
Some Consumers turn into Developers to solve their needs.
13. ESH
Core
Device
Bindings
Device
Bindings
Device
Bindings
Internet of Things Platform
ESH
Core
Device
Bindings
Device
Bindings
Device
Bindings
Internet of Things Platform
ESH
Core
Device
Bindings
Device
Bindings
Device
Bindings
Developer
Community
Device Vendor
XY Company
Internet of Things Platform
ESH
Core
Device
Bindings
Device
Bindings
Device
Bindings
Eclipse SmartHome as open technology for Prosumers
16. Creativity and Ideation
Source: Pricken, Mario/Klell, Christine: Kribbeln im Kopf, Mainz, 2007, Seite 164ff
• Nine-Dots-Problem
– Connect the 9 quadratic aligned
dots with at maximum four strokes.
You are not allowed picking up the
pen.
think outside
the box
17. Creativity and Ideation
Source: Pricken, Mario/Klell, Christine: Kribbeln im Kopf, Mainz, 2007, Seite 164ff
• Nine-Dots-Problem
– One Solution (just one of a
gazillion)
– Just think about Prerequisites and
Constraints
think outside
the box