Case Studies of Telecom App Development using Open Source Telecom Software in Latin America. Celeo Arias, CEO & Founder PAiC Business Development (previously CEO Digicel El Salvador). Fast MFS deployments, connecting sales apps to inventory systems, and turning legacy phone equipment into fast market research tools. Presented at TADSummit 2016, 15-16 Nov, Lisbon in Stream 5: Case Studies in Telecom App Development Part 2. Start-ups, enterprises and telcos are using telecom app development to build new lines of business and improve their existing operations. Though it may not have the sizzle of disruption or digital transformation; its where the bulk of the money us being made. This session will be a series of case studies on the practical application and business benefits of telecom app development.

2. PAiC Business Development
PAiC is a key partner to leading technology companies
that aim to better understand and grow their Latin
American & Sub-Saharan Africa business.

3. PAiC Business Development specializes in consultative sales for cutting-edge
technology vendors, identifying and understanding the business needs of telecom
centers, governments and large enterprises, while matching these needs with the
of the companies PAiC represents.
Uncompromising ethics
& transparency
Deep market
understanding
Extensive
key-contact network
Strong sales
drive
Proven expertise in key
business & technology
verticals
PAiC Business Development
rofessional dvisors nnovation onsultants

4. Mobile Financial Services

5. Mobile Financial Services
Rise in Mobile Money
Services
Source: GSMA Mobile Money -
2015

6. Mobile Financial Services
Rise in Mobile Money
Services
Source: GSMA Mobile Money -
2015

7. Mobile Financial Services
Rise in Mobile Money
Services
Source: GSMA Mobile Money -
2015

8. Mobile Financial Services
Smartphone Penetration in Africa
Source: Ovum - 2015

9. Mobile Financial Services
How much online shoppers around the world
are spending
Estimated average e-commerce revenue per online shopper in 2015.
Source: Statista Digital Market
Outlook

10. Mobile Financial Services
Are Smartphones the NewWallets?
Forecast of proximity mobile payment transaction value in the United
States.*
* Excludes purchases of digital good and e-commerce purchases made via
Smartphone/Tablet.
Source: Statista Portal – eMarketer

11. Mobile Financial Services
Africa and Asia are embracing Mobile
PaymentsForecast: mobile payment users (in millions)
Source: Statista Portal – Gartner

12. Mobile Financial Services
Services Offered
• Balance Enquiry
• Language change
• PIN / Password
change
• View Commission
• Last N
Transactions
• Transaction
Enquiry
• Customer Care
• Prepaid Mobile
Recharge
• Postpaid Mobile
Payments
• Utility bill payments
• Merchant payments
• Community Wallet creation/ Link to Real Account
• Addition of Admin, Approvers & Subscribers
• Ensuring timely Deposits
• Withdrawal
• Loan Payments
• Profit Distribution
• Customer Care
• Cash in
• Cash out

13. Mobile Financial Services
Interconnected world through
Telestax

14. Mobile Financial Services
Multi-Purpose Mobile Banking App

15. Mobile Financial Services
Multi-Purpose Mobile Money App

16. Mobile Financial Services
Architecture

17. Mobile Financial Services
Mobile Financial Services
Security

18. Mobile Financial Services
Handset Vulnerabilities and how we resolve them
Lost? Stolen?
Handset Registration
Over the Air transmission
Detective Business Rules
Preventive Business Rules

19. Mobile Financial Services
Flow of Money - MFS
1. Funds received from Telco,
Banks, Insurance/Bill pay Co.
to perform transactions
2. Funds are transferred in MFS
Stock Wallet from Bank Account
3. Transfer funds to Channel
Partner Wallet
4. Channel Partner helps in
distributing funds to Agents
5. Agents distribute
funds to Subscribers
6. Subscribers do Bill Pay,
Recharge, IMPS/NEFT transfers
7. Funds are received back
to Telco, Banks,
Insurance/Bill pay Co

20. Mobile Financial Services
Pioneering in MFS with Cooperative Banking
Solution

21. Mobile Financial Services
Flow of Community
Wallet
Creation of
Community
Wallet
Admin /
Approver
Registration
Add members
to Community
Contributions
from each
member
Fund
Withdrawal
after
Approvals
Loan
Repayment
back to
Community

22. Mobile Financial Services
Emerging Shopping Medium
Remote payment channel Promotion Tool with Analytics &
Decision-making
Online shopping wallet
Gift Card Device
Loyalty Management
In-Store payment method

23. Mobile Financial Services
Exclusive to none: ensures true
democratization
IVR
USSD
SMS
Banked
Under-banked /
Unbanked
Bill Payments
ShoppingMobile
Services

24. Mobile Financial Services
Inclusive financial growth benefits entire
ecosystem
Operator
• Generates new revenue stream
• Helps add new merchants to existing
operator portfolio.
• Maximizes channel profitability
• Improves agent stickiness in a
competitive market
• Attract more customers
Bank
• Improves bank outreach to
underserved segments
• Mobilizes cash into formal economy
• Migrates customers from the branch
to retailers, lowering OPEX & CAPEX
Agent/Merchants
• All services & payment methods
under single roof
• Improves store reputation
• Additional cost-efficient services
delivery touch-point for merchants
Customer
• Greater number of retailers for Cash
In, Cash Out, Utility Bill Payments,
Recharge & other services
• Greater number of merchants
• Secure transactions

25. 1. Retainer
Fee –
$2,500 per
month
1. 5% to 10%
Commission
2. Yearly
Sales
Target
To cover:
• Dedicated resources.
• Travel costs for sales
meetings.
• Operational expenses.
• 5% commission for
sales existing leads.
• 10% commission for
sales over PAIC-
generated eads.
• Hard sales targets set
by represented
company.
• Monthly leads updates
and progress reports.

26. www.paicbd.com