Internet Marketing And Your Business Website

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Without a doubt the importance of the internet is growing up day after day. Did you know that over 1 BILLION Local Searches are performed online EVERY month? (And it’s growing by over 50% a year). The way we purchase has changed as well: 80% of people search first online before making a purchase vs. using yellow pages, or newspaper. That is why is so important to have a clear Internet Marketing strategy for your website.

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Internet Marketing And Your Business Website

  1. 1. Is Your Website Reaching its Full Potential?<br />www.Internetstrategyconsulting.net<br />
  2. 2. Interesting Data<br />www.Internetstrategyconsulting.net<br />
  3. 3. Types of Results<br />www.Internetstrategyconsulting.net<br />
  4. 4. Types of Results<br />www.Internetstrategyconsulting.net<br />
  5. 5. Interesting Data (only 25% of people click on the Advertisers section or PPC)<br />www.Internetstrategyconsulting.net<br />
  6. 6. Interesting Data (here are the clicks you can expect to get according to the site’s position in the first page)<br />1st position<br />10th position<br />www.Internetstrategyconsulting.net<br />
  7. 7. Interesting Data About Internet<br />Did you know:<br /> <br /><ul><li> Over 1 BILLION Local Searches are performed online EVERY month!! (And growing by over 50% a year.)
  8. 8. 80% search first online before making a purchase vs. using yellow pages, or newspaper
  9. 9. Internet is the present and the future because there is where your customers are looking for your services</li></ul>www.Internetstrategyconsulting.net<br />
  10. 10. but the question is can they find you online?<br />www.Internetstrategyconsulting.net<br />
  11. 11. Here’s where SEO comes handy<br />www.Internetstrategyconsulting.net<br />
  12. 12. What is SEO?<br />www.Internetstrategyconsulting.net<br />
  13. 13. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion*<br />*Wikipedia<br />www.Internetstrategyconsulting.net<br />
  14. 14. Key Factors That Affect Search Results<br />www.Internetstrategyconsulting.net<br />
  15. 15. 1. How many clicks does it take to get to a given page?<br />www.Internetstrategyconsulting.net<br />
  16. 16. 2. Meta Tags?a) Title b) Description c)Keywords and key-phrases<br />www.Internetstrategyconsulting.net<br />
  17. 17. Example of Meta Tags Title and Description <br />Title<br />Description<br />www.Internetstrategyconsulting.net<br />
  18. 18. 3. Content RelevanceDo you know what you are talking about? Most important are you communicating it correctly?<br />www.Internetstrategyconsulting.net<br />
  19. 19. 4. Internal Links (are you linking to your internal pages?)<br />www.Internetstrategyconsulting.net<br />
  20. 20. 5. How Frequently the site is updated? Remember content is king<br />www.Internetstrategyconsulting.net<br />
  21. 21. 6. Keyword Density how related are the terms you are using?<br />www.Internetstrategyconsulting.net<br />
  22. 22. 7. Server Speed if your site takes forever to download, that is harming your rankings<br />www.Internetstrategyconsulting.net<br />
  23. 23. 8. Inbound links relevance<br />www.Internetstrategyconsulting.net<br />
  24. 24. 9. Detailed Sitemap Make sure your site has one<br />www.Internetstrategyconsulting.net<br />
  25. 25. 10. Is it Search Engine Friendly<br />www.Internetstrategyconsulting.net<br />
  26. 26. Other Factors To Consider<br />www.Internetstrategyconsulting.net<br />
  27. 27. 1. Is it easy to find? (think as a customer)2. Does it have a clear purpose?3. Is it clear what the company does and doesn’t do?4. Is it easy to find contact information including a phone number?<br />www.Internetstrategyconsulting.net<br />
  28. 28. 5. Does the website reflect the company’s image?6. Is it easy to navigate?7. Do all copy headlines say exactly what you are selling with a really good reason to buy8. Does the copy answer customer’s question “what is in it for me”?<br />www.Internetstrategyconsulting.net<br />
  29. 29. Are you ready to implement changes?<br />And be the winner of your market?<br />Visit us online today<br />www.internetstrategyconsulting.net<br />www.Internetstrategyconsulting.net<br />

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