THE TIMES OF INDIA
World’s largest selling English Daily
The Times Of India also popularly known as
Founded on November 3, 1838 as The Bombay
Times, a bi-weekly , during the British Raj.
Its editor was J.E. Brennan, a retired Irish
doctor who was also secretary of the Bombay
Chamber of Commerce.
Later Bombay Times became daily in 1850
Bennett, Coleman & Co. Ltd.
The Times Group
Associate editor Jug Suraiya
Official website Timesofindia.com
TOI group has 45 dailies and periodicals in 3
languages and 108 editions from 9 centers across the
country and a combined readership of over 40
Mrs. Indu Jain
Mr. Samir Jain
“Create & build brands with differentiated
content to capture relevant audiences and
market the value of these to advertisers to help
them sell and strengthen their brands”.
The times of India group owns the following
11 publishing centres
15 printing centres
55 sales offices
Over 7000 employees
5 dailies including two of the largest in the country
2 lead magazines
29 niche magazines
Reaching 2468 cities and towns
32 Radio Stations
2 Television News Channels
1 Television Life Style Channel
Economic Times - A Financial daily
Navhbharat Times - Hindi Daily Newspaper
Maharashtra Times - Marathi Daily Newspaper
Mumbai Mirror - Morning newspaper from Mumbai
Femina - Women's magazine published in association with
Filmfare - English Film Magazine published in association with
1 The New York Times
2 The Guardian
3 The Daily Mail
4 The People's Daily
5 The Washington Post
6 The Daily Telegraph
7 The Wall Street Journal United States
8 USA Today
9 Los Angeles Times
10 The Times of India
Move first, Move fast
Continuous innovation (Private Treaties)
Smart-sensing the future
Big Brand, good reputation in the minds of customer.
1st rank in circulation in India & 8th in world.
Launches good campaign.
Daily English newspaper with rich supplements.
Good support from Times group companies.
World class printing machine-Geoman, Goss
110,000 copies per hour
Less information about stock market
Late circulation in small cities
Lack in covering useful news for competitive students
There are three ways to sell the “TOI”
1. CASH SALES:
Take newspaper from pan wala or any shop in cash.
2. SUBSCRIPTION SALES:
Pay money in advance and read “TOI”
3. LINE SALES:
Maximum % of sales comes from this method. Money
collection works in reverse order.
Monday ,To Friday- 3 Rs. And including
Saturday -5 Rs.
Sunday(Sunday Times)- 5 Rs.
The main competitors for Times of India in India are :
The Hindu- is ranked third among English dailies with a total
readership of 5,140,000.
Hindustan Times- is the second most read English daily and the
12th among all newspapers with a total readership of 6,254,000.
TOI previous advertisement emphasized functionality of
While now emotional platform where the newspaper is being
projected as something that of chronicle aspirations of
◦ Eg.100 rupee advertisement, hockey advertisement, Go India ad etc
Own their own web portals to advertise their products
through banner ads
TOI has come up at present with a subscription rate of 250
per year(price cut).
door-to-door marketing making people join as 'founder
members' of the chennai editon at subscribtion rates lower
than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their
target is the household subscribers who read Hindu
TOI &The Economic Times presents Mega Trade Fair on
Corporate Gifts, Stationery & Writing Instruments from 5th
to 8th august 2011
They have their own website and videos featured in
television medias through which image in marketing being