Look out below ppt

1. Look Out Below
Jamie Watson
MKTG404
April 23, 2012

2. Industry Trends

3. Blog

4. Overview
• Look Out Below is a
basketball blog that
features the best
NBA/NCAA poster
dunks week by week.
• I chose this topic
because I am very
passionate about
basketball dunks.

5. Persona
• This is Jerome Smith;
he is 2nd year business
management student
at Humber College.
• Jerome is interested
in a lot of
sports, especially
basketball
• Watches NBA/NCAA
in spare time

6. Posts
• Opening week
• Week 2
• OMG!!! That is all I can say
• Week 3
• Weekend special
• Week 4
• Week 5
• Week6
• And it continues!!
• Take a look at this!

7. Posts cont’d
• The NCAA Madness has begun just a little early and no
one is safe when your in the paint even if your in the NBA.
• Great start to the March Madness in terms of dunks but
brackets have been broken!
• As the Madness intensifies the NBA players are feeding off
of the energy from the NCAA tournament and throwing
down!!
• NCAA March Madness is almost over but the best has yet
to come!!
• NCAA Madness is over, Nba provides insane poster dunks,
and something special from Blake Griffin.
• The intensity of the NBA playoffs on the way has brought
out some big Poster Dunks!

8. Facebook Page

9. Twitter Page

10. YouTube Channel

11. Pinterest

12. Metrics

13. Metrics cont’d

14. Reccommendations
• Find a way to get more people to interact with
the blog once they actually are on the site
• Take more advantage of social media sites
such as reddit and digg.
• I could alter the topic of my blog to be more
basketball focused except for just poster
dunks.

15. S.E.O.

16. Display Ads

17. PPC ads

18. Pitch Engine

19. Email Marketing

20. Mobile Marketing

21. Thank You