A media pitch proposes a new reality TV show called "Lifestyle switch up" that would follow a group of young people from different class backgrounds in the West Midlands swapping lifestyles for several weeks. They would experience each other's occupations and lives while living together, completing tasks at home and work with no outside contact, and living off a weekly budget. The 30-minute episodes would air on Wednesday nights and appeal to a wide 16-30 audience interested in reality TV genres like conflict, humor, and drama.

1. Media pitch- ‘Lifestyle
switch up’
Jamelia Barclay-Jones

2. Treatment
• Working title- ‘Lifestyle switch up’
• Synopsis- A group of young people from across the West
Midlands, merging together for numerous weeks to
experience and attempt the lifestyles of different individuals
from working and middle class backgrounds.
• Duration- 30 minutes Wednesday night 8pm
• Audience- Male and females (16-30) anyone who enjoys
reality TV, conflict, humour and drama!
• Style- Comedy/Drama based around different lifestyles and
occupations, similar to American TV show ‘Switch’
• Rationale- The target audience varies from 16-30 years old
and will be aimed at male and females from different
backgrounds and lifestyles from across the West
Midlands, the audience is wider compared to reality shows
such as ‘The Only Way Is Essex’ and ‘Made In Chelsea’
• Feasibility- The show will be located in a large home
somewhere in the West Midlands, the characters within the
show will be assigned tasks to do both in the house and at
work and will have no contact with the outside world. They will
also be living off a weekly budget and will have
responsibilities to take care of such as; paying bills.

3. Mood Board