This document is a monthly worksheet for a dining company to plan their messaging, promotions, and communications for an establishment for an upcoming month. It includes sections to outline the overarching monthly message, major dates, recurring events, specials, and community cause for the month. It also includes a section to identify how the company will communicate this information through various channels like radio, print, table tents, bathroom ads, receipts, posters, newsletters, public relations, word of mouth, and social media.

1. BLUE OX DINING COMPANY
MONTHLY WORKSHEET
ESTABLISHMENT: ___________________________________
MONTH: __________________________
What are we saying?
What is our Message for the Month? (what is our big picture statement for this establishment)
_______________________________________________________________________________________
_______________________________________________________________________________________
What are the Major dates this month? (holidays, concerts, promos, anything out of the ordinary)
_______________________________________________________________________________________
_______________________________________________________________________________________
What are the Recurring events for this month? (kids club, trivia night, beer dinners, etc)
_______________________________________________________________________________________
_______________________________________________________________________________________
What are our monthly specials?
_______________________________________________________________________________________
_______________________________________________________________________________________
What are our daily specials?
_______________________________________________________________________________________
_______________________________________________________________________________________
What is our community message/cause this month?
_______________________________________________________________________________________
_______________________________________________________________________________________
Misc. notes pertaining to the current month
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________

2. How are we saying it?
What are we communicating on Radio?
_______________________________________________________________________________________
What are we communicating in Print?
_______________________________________________________________________________________
What are we communicating on our Table Tops?
_______________________________________________________________________________________
What are we communicating in Bathroom Ads?
_______________________________________________________________________________________
What are we communicating on our Guest Receipts?
_______________________________________________________________________________________
What are we communicating on Posters/Banners?
_______________________________________________________________________________________
What are we communicating on our Sandwich Board?
_______________________________________________________________________________________
What are we communicating in the e-Newsletter?
_______________________________________________________________________________________
What are we communicating through PR?
_______________________________________________________________________________________
What are we communicating via Word of Mouth?
_______________________________________________________________________________________
What are we communicating via Social Media?
_______________________________________________________________________________________