In what ways does your media product use, develop or challenge forms and conventions of real media products?

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jadewebb96

Education Business

In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

Similarities between professional
magazine front covers and my own
front cover

Differences between a professional
front cover and my own

Similarities between professional
contents pages and my own.

Differences between the contents
pages of professional contents pages
and my own

Similarities between professional
double page spreads and my own

Differences between professional
double page spreads and my own

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You have important messages and documents to distribute to your workforce, but often, you reach only a fraction of your employee audience. Communicating with hourly, field-based, or non-desk workers is a huge challenge. An employee app can solve this communications puzzle. Learn how to transform an employee’s smartphone into a real-time, secure communications platform. Is Red e App right for you? Take our survey: https://redeapp.typeform.com/to/DAJQvD

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As internal communicators, we often lose sight of treating our employees like consumers. Just as consumer buying and consumption habits evolve, so do employees — they are one and the same. Consumer habits are drastically changing due to accessibility to technology. We no longer sit in our living rooms to watch television programs based on the network’s schedule. We watch our favorite programs based on our schedule and on a variety of devices. The big networks and content providers have had to adapt. So, too, is corporate communications and relating to our workforce. No doubt about it, the way we relate to our workforce is changing — why? Because our workforce has changed. Their tools, access and behavioral expectations are evolving. It’s time to move beyond theory and into a tactical communication methodology that engages, informs, measures and gives a voice to the internal consumer. Five relevant strategies based on how mobile has impacted consumer/employee behavior: 1) Shorten up your message, provide bite-sized blocks 2) Listen actively, provide youtility in your communications 3) Give employees a voice, encourage interactions, involve employees in your content creation and distribution 4) Have no fear, take risks, be innovative 5) Measure your activity to gain insight and to influence topics, timing, and channels

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