Final Presentation for Advanced Internet Marketing at Trinity University.

1. Internet Marketing | MKTG 3190-1 | December 15, 2014
Carolina Lozano, Ana Ruiz, Galvé Deleste, and Ademar Perez

2. “We believe that every company can benefit
from Online Marketing, even NexJen.”
Our goals for NexJen:
- Higher positions on SERPs
- More organic keywords
- Strengthen brand awareness
- Website optimization

3. DOMAIN
AUTHORITY
20 55EXTERNAL-EQUITY
PASSING LINKS
56TOTAL
EXTERNAL LINKS
nexjen.com moz.com

4. 2 Additional websites
Motor Test
www.nexjenmotortest.com
RFID
www.nexjenrfid.com
DA DA
9 1

5. Keywords and Traffic
ABOUT
155MONTHLY
VISITS
138
RFID
MONTHLY
VISITS
MT
MONTHLY
VISITS
59
Organic Keywords:
- motortest (8th)
- nex system (16th)
- motor test system (3rd)
- rfid test (8th)
- functional test system (11th)
- functional test systems (9th)
- rfid testing (8th)
- rfid tester (7th & 8th)
- zigbee test (11th)
Average Position: 9th

6. Content
Positive Features:
- Calendar
- Social Media and Updates
Links
- Recognizable aesthetic.
- Clean design
Negative Features:
- Lacking interactive
content
- Easily understandable
information is not readily
available
- Not optimized for mobile
devices

8. And the competition?
How does NexJen compare to its online
competitors?

9. Competitor Analysis
Bloomy
www.bloomy.com
Orion
www.oriontest.com
National Instruments
www.ni.com
Primary Competitors
National Instruments is a partner in business, but
their website will be used as a model.

10. Comparisons
Domain Authority:
● NexJen: 20/100 domain authority
● Bloomy: 30/100 domain authority
● Orion: 19/100
Link Analysis:
● NexJen: URL rank 21
● Bloomy: URL rank 32
● Orion: URL rank 20
Keywords:
● NexJen: 13
● Bloomy: 19
● Orion: 14
○ Shared keywords include “labview
core 1,” “testing fuses,” & “labview
development system”
PPC vs. Organic:
● Bloomy uses PPC, Nexjen and Orion do
not

11. Our Suggestions
- Budget should be spent on Website
- Keyword Recommendations
- Landing Page Optimization (content: easily
readable, interactive)
- Internal Restructuring (combination, mobile
optimization, and a “call-to-action”)

12. Recommended Keywords
NexJen RFID NexJen MT General Keywords Shared Keywords with
Competitors/ Model
Conformance Analyzer
Hardware Accessories
Motortest
Position: 8
NexJen Labview Core
HF Tag Emulator
Accessory
Motor Test System
Position: 3
Nex System Automated Test Systems
UHF Tag Emulator
Accessory
Test Documentation
Systems
Test Software Consulting Testing Fuses
Position: 18
NFC/EMV Analyzer
Hardware Accessories
Electric Motor Test
Systems
Test Systems Labview Development
System
Position: 19
Nexjen Systems
Conformance Analyzer
MTS Test Software
Development
RFID Pre-Conformance
Test
*Underlined keywords are currently used for organic search traffic.

13. ROI Analysis
● SEO Value takes a long time to
build
● Previous traffic for the two web
pages, RFID and Motortest, were
138 and 59 respectively.
● Currently there are 3,254 sessions.
● A year from now we estimate a
jump to 6,177.
● This is incredibly optimistic.
● We will shoot for having at lowest
60% of our total, which is around
3,706, and at highest 5,559.

14. TRINITY
University