8. Digitale transformatie
@ivalue_be
0-15 jaar
Wat bestaat als je geboren wordt, is normaal en is een natuurlijk onderdeel
geworden van hoe de wereld in elkaar steekt
15-35 jaar
Wat uitgevonden wordt tussen je 15de en 35ste is nieuw, opwindend en
revolutionair. Je kan je carrière ermee maken.
35 – 90 jaar
Wat uitgevonden wordt na je 35ste is tegennatuurlijk.
Digital is transformingeverything.Wat zijn de drijfveren achter deze digitale veranderingen?
50+ drijfveren die voorveranderingzorgen.We kunnendezegroeperen in 7 metaforen die de impact vandeze shift toelichten:
Transparency. Consumer attacks business. In this new world were more transparent then we want to be.Authenticity, Accountability, Humanization
Traditional print packages are broken, additional topics everything together. If you translate this package to online. It's broken. I've got apps for that. Coolblueas a reference. You can do online what you can't do offline. Store per topic.Bv.: Print will disappear. Washington post from 1000 to 300.From monolithic to atomic, APPificationReal-Time, Value for Money
Tesla (78% weet al wat hij/zij koopt vóór ze in de winkel komen. Geen dealers, geen verkopersGoogle Loon, Wi-Fi voor iedereen. Providers uitschakelen.Bauerfeind, DKV.By-passing, Distortion of the value chain
Gatekeeper (poortwachter) of what happens in the world. Of the wine in your store. They define what we buy. You steer what is important. Mad men never mainstream but word of mouth influence. Vtm for tv.Gatekeeper meets the Second Gatekeeper (the power of social media), Recommendations, Ambassadorship
Mobile surpasses laptop. Site statistics, share mobile. Mobile is changing how we live. Search and scan from bol.com. Mobile changes physical world. Information in pocket.The Shift to Constant ConnectivityYou have to be ready for social. Mobile first. Mobile will overtake.Mobile technology, Location / Local, Always on / Instant gratification
Threadless,crowdfundingCommunity, Gamification, Co-creation / Collaboration, The power of the crowd, Empowered Self, (Self-)service
Google glass strong device for security. Smart watches in between. The internet of things. Wearable computing. It's just a start.Internet of things : If all objects and people in daily life were equipped with identifiers, they could be managed and inventoried by computersBig Data, Open Data, Monitoring, Even Smaller, Quantified Self, Wearable, Computing, Internet of ThingsWe're moving into star trek.Skeuomorphism: simulatereality
Online, internet, digital, performance, e-marketingNu praten we nog over internet marketing, later in de “core” praten we er niet meer over. zoekmachineoptimalisatie, social media marketing, reclamebanners, e-mailmarketing, referralmarketing, affiliate marketing, interactieve marketing, en virale marketing.
