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Module 7 – Discussion Board Questions
Consider an infomercial (different from the one used for the
Homework Assignment) that you have recently seen on the TV
(another option is finding an infomercial on YouTube). If you
do not have access to TV/YouTube consider other
advertisements (print, visual, etc.) that you have observed.
Describe the product. Explain what the
infomercial/advertisement was about. Provide a detailed
example for each of the five steps from Monroe's Motivated
Sequence that was observed in the infomercial/advertisement.
How can you apply these steps in your future persuasive
presentations? Based on your observation, which step(s) are the
most important and why?
_____________________________________________________
____________

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