media

1. Music video analysis King Krule –Easy Easy
Setting Clothing /Accessories
The video is shot in a number of locations around south London where King Krule grew
up, possibly a respect to his humble beginnings. The chosen locations are very industrial
and isolated which are reflective of the rough vocal delivery and lo-fi production. There
are also a few shots on the train which show an insight into both his daily routine and
typical London life. He is shown in two opposing outfits in the video a casual ensemble
and an oversized beige suit. The suit is reminiscent of the style of the 1970’s British
subculture that originated among working class youths in London. The other more
contemporary outfit is more typical of the clothing seen by young kids in the city. There
are also cultural references through the use of accessories and props like the JD sports bag
and the cricket bat.

2. Cinematography Editing Music video analysis King Krule –Easy Easy
There are a variety of different shot types and effects used throughout the video to keep the
viewer visually entertained. This includes the old fashioned sepia effects used on some shots
which give the video a DIY feeling and is a theme popular with today’s youth. A fisheye lens
is also used to produce a strong visual alteration intended to create a wide panoramic image
which makes the audience focus on the subject of the shot. There is a mixture of fast paced
editing throughout the video sequences which is juxtaposed with protracted shots which
show help to show Krule’s facial expressions and emotions. There is cross cutting between
two narratives showing two sides to his personality.