Along with their group, students will develop a marketing plan for a small business (either real or fictional). 1. Cover Page 2. Executive Summary 3. Target Customers 4. Unique Selling Proposition 5. Pricing and Positioning Strategy 6. Distribution Strategy 7. Promotions Strategy 8. Contingency Plans The expected length for this assignment is 13 pages. APA methodology applies to this assignment. .

1. Along with their group, students will develop a marketing plan
for a small business (either real or fictional).
1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans
The expected length for this assignment is 13 pages. APA
methodology applies to this assignment.