Proposal for potential investors for their future products by featuring FIO-KeyBO, 10 key QWERTY text entry method. Investors will be able to generate x30 times revenue by offering small funds. FIO-KeyBO has a potential to become the next de-facto input method for over 5 billions of mobile users in the world...yi
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FIO Technology Inc.
FIO Technology Inc. confidential
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Phone: 408-315-4187
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2011/8/3
2. Partnership with SMK Electronics
SMK introduced FIO-KeyBO featured remote controller for
future IPTV at CES2011 & The CableShow2011
2011/8/3 FIO Technology Inc. confidential 2
3. Intrinsic human’s ability
“ Power of the thumb “ proved by the success of RIM’s blackberry
~ Human brains has the ability to control the small keys ~
RIM proved the tiny QWERTY keyboard is comfortably usable with 55mil
(Dec/2010) subscribers
Acceptable minimum
key pitch is 5mm..
(Proved by failed products
like MS Kin, Palm Pixi)
Penfield’s brain map
2011/8/3 FIO Technology Inc. confidential 3
4. Solution
FIO-KeyBO makes existing 10 key remote controller as a full PC
keyboard within 40mm device width by keeping 6mm key pitch
patent has been filed to US, JP, KR, CN, IN & EU
Standard [2Abc]
Standard [2Abc]
keypad
keypad FIO-KeyBO
FIO-KeyBO
Simply split single silicon
Simply split single silicon
rubber switch into two pieces
rubber switch into two pieces
[letter]:- position to press -
Allocates TWO switches under
Allocates TWO switches under ◎◎◎ 【Q】: Left side of [1] key
each key top instead of ONE, 11
each key top instead of ONE, 11
unique characters can be
unique characters can be ◎◎◎ 【W】: Center of [1] key
generated from THREE numeric
generated from THREE numeric ◎◎◎ 【E】: Right side of [1] key
keys by single click instead of
keys by single click instead of ◎◎◎ 【R】: Middle of [1]&[2]
multi-tap key press
multi-tap key press
◎◎◎ 【T】: Left side of [2] key
2011/8/3 FIO Technology Inc. confidential 4
5. Strength
FIO-KeyBO ~ Strength
Why FIO-KeyBO is superior..?
Why FIO-KeyBO is superior..?
Enables 10 keys as full PC [QWERTY] keyboard
Enables 10 keys as full PC [QWERTY] keyboard
Keeps Number keys as big as current remotes
Keeps Number keys as big as current remotes
Supports full symbols of PC keyboard
Supports full symbols of PC keyboard
No cost up for switch
No cost up for switch
Keep the same width like existing remotes
Keep the same width like existing remotes
2011/8/3 FIO Technology Inc. confidential 5
6. Business Model
Our Business Model
Explore the ultimate IP licensing business, and make BT accessory keyboard and FIO-Pad
application for Android as the calalyst
Power of FIO-KeyBO
Power of FIO-KeyBO SMK exhibited FIO-KeyBO featured
SMK exhibited FIO-KeyBO featured
remote controller at CES2011
remote controller at CES2011
Licensing business
Licensing business
Expecting SMK sales team to convince US
Expecting SMK sales team to convince US
1. mobile phone
1. mobile phone cable carriers within this year
cable carriers within this year
2. remote controller
2. remote controller Expand licensing business to mobile
Expand licensing business to mobile
phone and game controller
phone and game controller
3. game controller
3. game controller
Revenue... ($0.05~$0.10)/device
Revenue... ($0.05~$0.10)/device
Hardware development & sales
Hardware development & sales
Initially, develop 10K units
Initially, develop 10K units
1. BT accessory keyboard
1. BT accessory keyboard Revenue... ($79~$99)/device
Revenue... ($79~$99)/device
Application development & sales
Application development & sales
1. FIO-PAD application for Android
1. FIO-PAD application for Android Aims de-facto input method for Android
Aims de-facto input method for Android
2. FIO-PAD application for iPhone
2. FIO-PAD application for iPhone Revenue... ($12)/year/device
Revenue... ($12)/year/device
2011/8/3 FIO Technology Inc. confidential 6
7. Proposal to Nokia
FIO-KeyBO featured entry model - Nokia1100 -
Regains the market share over 40% with FIO-KeyBO
Regains the market share over 40% with FIO-KeyBO
Blackberry style
Blackberry style
Nokia1100
Nokia1100
fused
fused
Sold-250mil units!!
Sold-250mil units!!
2011/8/3 FIO Technology Inc. confidential 7
8. BT keyboard
New product proposal
Universal Remote presentation controller keyboard with FIO-KeyBO
Universal Remote presentation controller keyboard with FIO-KeyBO
Single hand operation
Single hand operation
BT external keyboard
BT external keyboard
for touch-panel devices
for touch-panel devices
such as ipad or tabletPC
such as ipad or tabletPC
BT Presentation
BT Presentation
controller with LED
controller with LED
pointer and unique
pointer and unique
realtime text adding
realtime text adding
feature
feature
IR universal remote
IR universal remote
controller
controller
(Motion censor controll)
(Motion censor controll)
2011/8/3 FIO Technology Inc. confidential 8
9. Application
“FIO-PAD” fun wall paper input method Accurate
& Fast !!
New concept: Enjoy keyboard as a fun wall paper
New concept: Enjoy keyboard as a fun wall paper Blind
Fun touch
^_^
Press the [2] area, and;
Press the [2] area, and;
[T]: release
[T]: release
[R]: move & release to the right
[R]: move & release to the right
[Y]: move & release to the left
[Y]: move & release to the left
* Download FIO-PAD for free,
* Download FIO-PAD for free,
but pay $0.99 for additional
but pay $0.99 for additional
new keyboard skin for fun!
new keyboard skin for fun!
Series (Flower, animal, face,
Series (Flower, animal, face,
Twitter&Facebook thumbnails)
Twitter&Facebook thumbnails)
* Add variation for the key
* Add variation for the key
layout, direction of flick, etc.
layout, direction of flick, etc.
2011/8/3 FIO Technology Inc. confidential 9
10. Summary…
Summary…
FIO provides FIO-KeyBO, new text input solution to enables
FIO provides FIO-KeyBO, new text input solution to enables
existing 10 key device as a full PC keyboard, without changing its
existing 10 key device as a full PC keyboard, without changing its
original form factor with minimum cost up, to save 5 billions+
original form factor with minimum cost up, to save 5 billions+
worldwide users from inconvenient multi-tap text entry method
worldwide users from inconvenient multi-tap text entry method
FIO pursuits ultimate IP licensing business through FIO-KeyBO
FIO pursuits ultimate IP licensing business through FIO-KeyBO
for IPTV remote controller & mobile phone with over 80% PER,
for IPTV remote controller & mobile phone with over 80% PER,
and aims to exit in around 2016~2017
and aims to exit in around 2016~2017
☆ FIO is looking for the $1.5mil fund to
☆ FIO is looking for the $1.5mil fund to
accelerate our goal !!
accelerate our goal
3Q11 2016
2011/8/3 FIO Technology Inc. confidential 10
11. IPTV Remote controller
Expecting 50mil IPTV and 240mil Digital STB
would be sold in 2011 with CAGR(25~30%)
2011/8/3 FIO Technology Inc. confidential 11
12. Market
IPTV Potential Market
Over 40 mil units (21%) of all TVs shipped in 2010 had the internet
connectivity (IPTV), and would grow 118mil units in 2014 (CAGR[30%]
)
%
( 30
R
C AG
Source: [Display Search]
Source: [Display Search]
2011/8/3 FIO Technology Inc. confidential 12
13. Market
Digital STB worldwide Market
Worldwide Digital STB unit sales had reached 100mil units in 2007.
Grow even faster with CAGR[25%] in recent years, and 195mil units
have sold in 2010(source: Instat)
)
5 %
(2
R
G
CA
Source: [Original graph: Strategy Analytics Connected Home Devices service]
Source: [Original graph: Strategy Analytics Connected Home Devices service]
2011/8/3 FIO Technology Inc. confidential 13
14. Customer
Users’ complaint about existing remote controller
“Search” function become a mandatory feature for IPTV remote controller
• IPTV requires the text input function to
enable quick direct search of user’s target
content through out the various media and
the numerous cable TV channels.
• Roku(1mil+) & Game consoles (170mil+)
enables existing TV as the IPTV
・Selecting each letter by pointing the
virtual keyboard on a TV screen is time-
consuming and hectic operation such as
selection by cursor (Roku) or motion
Netflix: 23mil US household
Netflix: 23mil US household sensor controll (Wii remote) .
users (21% in US)
users (21% in US)
2011/8/3 FIO Technology Inc. confidential 14
15. Competitor
New remote controllers for IPTV/STB comes with QWERTY keyboard
to enables users the quick “Content Search” by direct text entry
2011/8/3 FIO Technology Inc. confidential 15
16. New trend of IPTV
Brian Roberts, a chairman of Comcast introduced new IPTV
remote controller at the CableSHOW2011(June)
http://www.youtube.com/watch?v=KBnLCbzMR9Y&feature=player_embedded
“Search” button & “T9word”
2011/8/3 FIO Technology Inc. confidential 16
17. Intrinsic problem
What is the intrinsic problem for text entry?
There is NO ultimate input solution as of today…
Layer of text entry
Layer of text entry
IPTV
Channel
& title
search
We can learn from mobile phone industry.
* T9 canNOT support unique name entry, and requires multi-tap together.
* QWERTY took over the multi-tap as the smartphone.
* However, QWERTY keyboard is hard to fit in limited spaces.
( Swype has the same problem as T9.)
2011/8/3 FIO Technology Inc. confidential 17
18. Business Model
FIO’s licensing business model
Mobile phone Market: Licensing to Nokia, Samsung, LG…
Aim 22% Market Share in 2017 with $30mil licensing income
2011/8/3 FIO Technology Inc. confidential 18
19. Necessary Funds
Short term necessary funds ($1.5mil)
( Q3/2011[$1mil]、Q4/2012[$0.5mil] )
2011/8/3 FIO Technology Inc. confidential 19
20. Long term
Financial Plan
Long Term Financial Plan (2010-17)
Establish high profit ratio business through licensing
Exit model
would be
acquired by
Nuance Corp.
In 2017 w/
$200~$500mil
2011/8/3 FIO Technology Inc. confidential 20
21. Initial investor
Board
Tsuyoshi Taira is the CEO of Tazan International Inc, a Venture Capital and Management
Consultancy Firm. Mr. Taira has been involved with a number of Silicon Valley startup
companies as founding investor/director including Atmel Semiconductor (NASDAQ: ATML),
Pico Power Technology Inc (acquired by Cirrus Logic), Junglee Corporation (acquired by
Amazon.com, NASDAQ: AMZN), Armedia (acquired by Broadcom, NASDAQ: BRCM), Apptivity
(acquired by Progress Software, NASDAQ: PRGS) and many others. He has been instrumental
in providing seed stage financing, management and marketing advice, especially f or the Far
Eastern market to the startup companies. Currently he serves on the boards of Silicon Storage
Technology Inc. (flash memory company), Nayna Networks, Inc. (networking products and
services), Ureach.Com (unified e-mail and voice mail messaging company), Asia-Links Media
(Semiconductor components e-commerce) and Teleweb (Call Center in China). In addition, he
is on the advisory board of Silicon Motion (Graphic Controller IC), CLCEO (Polarizer), Reveo
(Revolutionary Electro Optics Technology Company) and several other companies.
Previously, Mr. Taira was Chairman of Sanyo Semiconductor directing
Sanyo’s US marketing strategy. Most of his career was spent at Sanyo
Corporation except for five years when he worked at Fairchild
Semiconductor. Mr. Taira graduated from Tokyo Metropolitan University
with a BSEE. He also received an Honorary Doctor of Humanities from
Newport Asia Pacific University in March 2000. He has published a
number of books including “Audio Amplifier”, “Transistor physics And
application” as a Co-author and most recently a book on entrepreneurship,
“My fellow engineer, let’s challenge” from Nikkei BP.
2011/8/3 FIO Technology Inc. confidential
FIO technology Inc. confidential 21
22. About Me
Founder
Itsuro Yoshimoto founded FIO Technology Inc in 2006, formerly Yoshimoto Inc. He filed FIO-
KeyBO related patents to PCT and 6 regions (US, JP, KR, CN, IN, EU). Prior to Yoshimoto
Inc, he lead a web and mobile content division in US operation at Namco. He established a
profitable wireless game business foundation in North America for Namco by managing five
Independent Software Vendors. .
Yoshimoto started his career at CASIO in 1983. He designed software for portable Digital Audio
Tape recorder (DAT). He mainly worked as an embedded software engineer for 11 years
and developed many products. He also worked as a product planner for additional 2 years.
Then, he moved to CASIO US R&D center in San Jose for his additional 5 years to develop
multi-application CD-ROMs for Windows CE based handheld PC and Pocket PC, and
researched new technology trends. He invented many patents.
Yoshimoto majored in acoustic design at Kyusyu Institute of Design, Japan.
MBA from Kenich Ohmae graduate school of business.
2011/8/3 FIO Technology Inc. confidential 22