SlideShare a Scribd company logo
LEAD STATUS
How to work in a
Smarketing World!
Lead status
NEW or OPEN
Use this for new leads
who are not in
contact with sales yet
Lead status
IN PROGRESS
When the salesperson
is in contact with the
lead
Lead status
NURTURE
When the lead has not
been converted, but there’s
a reason to keep them on
the nurturing programs
Lead status
REACTIVATED
Having been nurtured, the
lead is back with the sales
team
Lead status
DISQUALIFIED
No possibilities of
future business at all
Lead status
CONVERTED
Success! The lead is
now a contact! :)

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