This document provides guidance on using different lead statuses in a sales and marketing context. It outlines six common lead statuses: New or Open for new leads not yet in contact; In Progress when the salesperson is engaging with the lead; Nurture when keeping an unconverted lead in ongoing marketing programs; Reactivated when a previously nurtured lead returns to sales; Disqualified for leads with no future potential; and Converted for successful leads that become customers. The statuses provide sales and marketing teams a way to track the progress of leads through the process from initial outreach to conversion.