Kirby Cochran was born in Utah in 1970 and studied financial Bachelor's degree at Utah University. In 2011, he innovated the WakeUpNow system using his financial and economic experience to help over 10 companies on the verge of bankruptcy grow. He created the idea of discounts on flights and hotels through WakeUpNow's more than 300,000 partner companies and a software platform for online browsing and finances. WakeUpNow became a solutions provider for common problems, though recently Kirby Cochran stepped down as its CEO.