20. What is the difference between
Marketing officer and Advertising
officer?
Advertising officer would like to
input passion in his duty.
Marketing officer wouldn’t like
work within the office hour only.
23. The advertising message should
contain 70% of friendship’s advice,
lifestyle, hot news and 30% of
product info. Don’t write up an
advertising message which looks like a
commercial message.
24. 蘋果的行銷哲學
Steve Jobs 自傳 P.128
麥克 · 馬庫拉(“ Mike” Markkula ) , CEO of
apple ,同理心 similarity ,有賣點 focus ( 賣點
只可以一點 ) ,聯想 imagination
Steve Jobs, former CEO of apple: Good artists
copy. Great artists steal.