If you are new to the world of SEO, there are a few essential terms to be familiar with before you begin any type of marketing campaign, or want to increase your presence on the Internet. SEO stands for search engine optimization, and using tools that are SEO and Houston SEO-friendly drives more users to your website, with the ultimate goal of producing more sales. Optimizing search engine results moves you to the forefront of user searches when they use engines such as Google, Yahoo!, and Bing

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5 Essential Houston
SEO Terms You
Need to Know
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If you are new to the world of SEO, there are a
few essential terms to be familiar with before
you begin any type of marketing campaign.
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This image cannot currently be displayed.
SEO stands for search engine optimization, and using tools
that are SEO and Houston SEO-friendly drives more users to
your website, with the ultimate goal of producing more sales.
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Learn The SEO Lingo
Understanding the SEO lingo can be
beneficial for any business owner. Learn
some of the most common terms you will
hear in the online marketing industry.
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This stands for Search Engine Results Page.
When a user performs a search and hits enter, the resulting page is a list of results
from which they will choose a URL. The user is more likely to click on the first
several results that are of interest, so optimizing your business to fall within that
range is key.
Understanding The SERP
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Meta Description
A precise and correctly written meta description can easily catch a user's eye and
is often what convinces someone to click on your search result.
In a sea of search engine results, does your web link stand out?
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Title Tag
Using a title tag when creating webpages easily lets users know
what the page is about. Similar to the meta description, instructions
are usually provided for you if you are using SEO-friendly uploading
software. Keep titles concise, but informational – users need to
know exactly what information is contained within your web pages
and subpages.
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Keywords
Perhaps the most important term in SEO language, the term keyword refers to word or set of
words repeated throughout the webpage's text that is relevant to the product, service, or brand.
Using relevant keywords will place your website near the top of the SERP page while also
catching the user's attention. Using a short group of words is ideal.
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Using a 301 Redirect
Pages within domains change frequently, and if by accident an outdated page of
yours appears on a SERP page and is clicked upon, the user will be taken to a "404 –
Not Found," page, perhaps driving them away from your site. Have your Web design
team utilize the 301 redirect.
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ITVibes Offers First-Rate Houston SEO
and Internet Marketing
Want to learn more about what you can do to optimize SEO for your
company, or to produce quality Internet Marketing? All you have to do is
contact our specialists at ITVibes today. Call us for all of your digital
marketing needs.
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Contact us
linkedin.com/company/itvibes-inc
facebook.com/itvibes
twitter.com/itvibes
itvibes.com
siva@itvibes.com
(281) 636 4616
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