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NYDJ and Capgemini

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Speakers:
Rich Lyons, Head of Digital Customer Experience at Capgemini in North America.
Shaun Lee Lewis, Vice President Marketing and Direct to Consumer at NYDJ Apparel.

Salesforce’s multi-Cloud ecosystem empowers businesses to drive engagement across three Salesforce Clouds: Commerce, Marketing and Service. Capgemini’s portfolio of accelerated offerings delivers integrated, innovative online experiences and has helped NYDJ reach unprecedented growth with this approach. In this session, Capgemini and NYDJ discuss the power of an integrated digital strategy.

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NYDJ and Capgemini

  1. 1. Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence Rich Lyons Head of DCX North America Capgemini Shaun Lewis VP of Marketing & Direct to Consumer NYDJ Salesforce Connections 2019
  2. 2. 2© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Rich Lyons Head of DCX North America, Capgemini About Capgemini DCX North America A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Its DCX practice specializes in creating differentiating experiences that foster relationships through Commerce, Marketing, Sales and Service solutions. We help our clients craft successful digital customer experience strategies, put them into practice, and continually optimize them for long-term success.
  3. 3. 3© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Shaun Lewis VP of Marketing & Direct to Consumer at NYDJ About NYDJ Headquartered in Los Angeles and inspired by California style, NYDJ is a denim and apparel brand designed to make women feel fabulous, confident, and amazing. Believing that “Fit is Everything,” NYDJ is renowned for pioneering fit technology in denim and an inclusive size range so every woman can enjoy comfortable, flattering jeans that feel like they were made just for her.
  4. 4. 4© Capgemini 2018. All rights reserved |
  5. 5. 5© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Multi-Cloud Solutions Benefits:  Faster time-to-market  Reduced implementation costs  Seamless integrations within existing technology 5© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  6. 6. 6© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Capgemini + Salesforce Making connections that matter for 10+ years 2018 Solution Innovation Award Top Salesforce ® Commerce Cloud ™ Implementer 2018 Mobile App Innovation Award 2018 Global Partner of the Year
  7. 7. 7© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Capgemini + Salesforce Capgemini’s portfolio of multi-cloud accelerator solutions: Unified Commerce Solution for Grocery Rapid Marketing Launch Program Rapid Commerce Launch Program Field Service Lighting Accelerator 7© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  8. 8. 8© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Rapid Marketing Launch Program (RMLP) Announced June 2019  Enables companies to deliver personalized customer experiences with Salesforce Marketing Cloud in 10-12 weeks.  Speed up the Salesforce Marketing Cloud implementation process, saving valuable time and implementation costs.  Includes a Salesforce Commerce Cloud connector that smoothly integrates Marketing Cloud to create an engaging, personalized customer experience. 8© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  9. 9. 9© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Unified Commerce Solution for Grocery Announced March 2019  Fullforce solution leverages three Salesforce cloud technologies and MuleSoft’s Anypoint Platform  Designed to help grocers capture loyalty in the rapidly expanding online grocery market by improving the ordering experience.  Helps retailers deliver on their business goals and address the needs of the modern grocery shopper by providing eCommerce, marketing and customer service capabilities through Salesforce Commerce Cloud, Marketing Cloud and Service Cloud. 9© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  10. 10. 10© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Announced June 2018 Rapid Commerce Launch Program  Customers can launch a Salesforce Commerce Cloud site in fewer than 12 weeks, saving valuable time and implementation costs.  Delivers a fully branded, feature rich eCommerce experience complete with responsive design, developer style guides, pre-integrated functionality, and comprehensive eCommerce testing.
  11. 11. 11© Capgemini 2018. All rights reserved | NYDJ Heads to the (Multi-)Cloud
  12. 12. 12© Capgemini 2018. All rights reserved | Our Mission: To be the best women’s casual lifestyle brand, providing COMFORT, CONFIDENCE and STYLE for our consumer every day. Our Purpose: NYDJ jeans are designed by women, for women to make women feel FABULOUS. Our Promise: NYDJ is an apparel brand built on customer loyalty that runs deep and true. When you wear NYDJ, it’s almost as if it’s been customized for you. 12© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  13. 13. 13© Capgemini 2018. All rights reserved | To be NYDJ , it has to be ...  Denim-friendly (always pairs perfectly with jeans)  Flattering (designed with your curves in mind)  Comfortable ( feels even better than it looks)  Classic with a twist (never basic or boring)  Versatile (dresses up or down and layers well)  Casual but chic (effortless but pulled together)  Quality and accessible luxury ( premium look and feel, with a high perceived value) 13 NYDJ is: Feminine Flattering Comfortable Stylish Confident Inclusive 13© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  14. 14. 14© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 2016 Signs Ashley Graham to her first brand campaign, along with Christie Brinkley, Lana Ogilvie and Bridget Moynahan for its spring/fall campaign. Opens first two retail stores in Scottsdale, Ariz., and Garden City, NY. Launches denim technologies Cool Embrace ® , Future Fit Denim ® and Sure Stretch ® . 2017 Hosts the national Fit Tour Denim Try - On Event to cast real women to appear in its fall campaign. 2018 Launches inclusive-size-run denim collection Curves 360. Brings ecommerce platform in house with Salesforce. Launches on QVC. Maintains number-one, premium-denim spot in department stores via NPD. 2003 Launches Tummy Tuck by Not Your Daughter’s Jeans with headquarters in Los Angeles. 2011 Launches nydj.com. Becomes the number-one-selling women’s denim brand in U.S. department stores.* 2 0 0 9 Moves to a larger headquarters and distribution center in Vernon, Calif. Opens a showroom in New York. Trademarks Lift Tuck® Technology. Appears in its first ad in Vogue magazine. 2012 Not Your Daughter’s Jeans becomes NYDJ. 2013 Introduces tops and jackets. Opens flagship door at Bloomingdale’s 59th Street in New York. Signs Helena Christensen as the first face of the brand. Runs its first national TV campaign. 2014 Signs Bridget Moynahan as a brand ambassador. Introduces new store concept with its flagship at Macy’s Herald Square in New York.
  15. 15. 15© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Our Consumer As we consider opportunities for NYDJ’s ecommerce channel, current data shows our consumer is spending more time on our website and is purchasing more product digitally than ever before.  Net Sales Growth • Q1 2019: +40%  Conversion +8% to LY • Desktop:+30% • Mobile: +58% • Tablet: --  Traffic: +22% to LY  +11% email growth since site launch  Visiting 32% more pages than last year  NYDJ.com customers are: • 65% are 55 – 65+ • 25% are 35 – 54 • 10% are 18 – 34  She is purchasing more in all sizes: • Missy: +52% • Petite: +29% • Plus: +47%  27% of customers repeat shop within a year • Repeat shops 3x yr.
  16. 16. 16© Capgemini 2018. All rights reserved | 16© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  17. 17. 17© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 17© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  18. 18. 18© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Partner Selection Constraints  Small team  Limited IT resources  Time sensitivity  Older consumer: • Slow to adopt • Sensitive to change and disruption Platform • Cloud-based solution (SaaS) • Stability • Scalability • Fast innovation • Support and guidance • Integrations • Personalization Partner • Experience and expertise • Speed to market • Guidance • Maintenance and support
  19. 19. 19© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Third-Party Integrations
  20. 20. 20© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 The new site launched June 2018 and continues to see month-over-month growth Year-to-Date Revenue is up 43%
  21. 21. 21© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019  Over 81% of searchers are seeing results when they search.  Searchers are converting at over 15%, which is 383% higher than benchmark rates. 21© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  22. 22. 22© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Shop and Browse: Category Pages  Large grid page images showing price, color and ratings  Additional sizing displayed  Quick View product display  Ability to drill down search results in the left nav
  23. 23. 23© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Product Details Page  Use high-res images and product zoom  Left-positioned alt images  Product name, rating, price and Add to Bag is above the fold
  24. 24. 24© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 The Best Digital Experience Personalization  Personalized customer journeys  Predictive product recommendations  Predictive content  Guided navigation  AI-aided trial 24© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  25. 25. 25© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Desktop visitors convert at 11% higher than benchmark and tablet visitors convert at 156% higher than benchmark rates
  26. 26. 26© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019  Real-time updates  Email segmentation  Customer behavior analysis 26© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  27. 27. 27© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019  Then: With its previous email service provider, NYDJ had a collection of fragmented customer data, and was not able to personalize its shopping journeys SFMC: Then & Now  Now: Capgemini implemented Salesforce Marketing Cloud and transformed the way NYDJ gleaned insight into its customers. NYDJ has a 360-degree profile of its customers to better connect with them at relevant moments in their shopping journey. Capgemini designers helped formalize a Marketing Cloud implementation process by creating templates for NYDJ’s marketing, commercial and transactional emails.
  28. 28. 28© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Salesforce Marketing Cloud Data 58% 15% Increase in mobile conversion since launch Growth in email subscribers since launch 28© Capgemini 2019. All rights reserved |
  29. 29. 29© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Planned Initiatives & Roadmap 2019-2020  Mobile experience: comps in place, rolling out recommendations prior to code freeze  SEO: Reviewing current set up to ensure optimization  Potential Canada Expansion  Quick wins & optimizations prior to holiday season Commerce  *Ad Studio*  Mobile Connect  Email Strategy & segmentation  Personalization Marketing  Chat bot  Digital Engagement (Facebook) Service
  30. 30. 30© Capgemini 2018. All rights reserved | Q&A 30© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019
  31. 31. 31© Capgemini 2019. All rights reserved |Capgemini and NYDJ: A Multi-Cloud Approach to Digital Experience Excellence | June 2019 Visit us at Booth 76
  32. 32. 32© Capgemini 2018. All rights reserved | A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of over 200,000 team members in more than 40 countries. The Group reported 2018 global revenues of EUR 13.2 billion. About Capgemini Learn more about us at www.capgemini.com This presentation contains information that may be privileged or confidential and is the property of the Capgemini Group. Copyright © 2019 Capgemini. All rights reserved.

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