'My secret weapon for developing and selling a strategic narrative' by Loz Horner at Lucky Generals. 1/3 of the second 'School of Planning' event on Strategic Narrative.

2. MY SECRET WEAPON FOR DEVELOPING
AND SELLING A STRATEGIC NARRATIVE

3. TALKING TO PEOPLE ABOUT STUFF

4. REASONS FOR NOT DOING IT
NOT ENOUGH MONEY
NOT ENOUGH TIME
SOMEONE ELSE’S JOB

5. START WITH WHO YOU KNOW

7. 1
X 815
X 100
= 81,500

8. If my office was on fire,
I’d save the Pencils first

10. GET THE CLIENT TO HOOK YOU UP

13. OFFER TO ORGANISE
THE PITCH RESEARCH

14. 0207 431 4366

16. LEARN HOW TO TALK LIKE HODOR

17. ‘Uh huh’
‘Really?’
‘Go on’
‘And…’
‘Tell me more about that’

18. START MAKING FILMS (OR BOOKS,
OR RADIO DOCUMENTARIES…)

21. AND IF YOU REALLY WANT TO SELL
YOUR NARRATIVE, SEE IF YOU CAN GET
A HUNDRED PEOPLE TO ENDORSE IT

22. Which do you think you’d find more convincing?
The advice of this expert?
The overall opinion
of the public?

24. THANK YOU.
WE SALUTE YOU.