The document discusses the benefits of using social media for a beauty clinic. It argues that social media allows the clinic to get immediate feedback from patients, understand consumer interests and concerns, and build an online community through sharing inspiring content. This helps the clinic improve its services and marketing campaigns to better meet patient needs.
4. 24 HOURS
Immediate/Real-Time
Patient Feedback
Weekday We are
online for
Weekend you!
Friday, June 29, 12
5. We monitor the inquiries about our
deals, concerns, needs,wants and
their general response to our
marketing messages.
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6. We listen to the concerns/
complaints, and we use them to
make our overall clinic and
treatment experience better/more
Flawless.
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7. HELPS US SEE
BIGGER
THE PICTURE.
Friday, June 29, 12
8. CONSUMER
INSIGHT
Price
Testimonies We become
Side
aware
Misconceptions
effects
of what they're
procedure
looking for
Fears/wants/
desires
Because we can never
assume to KNOW that we
already know what they want.
Friday, June 29, 12
9. We
We get their live for
Feedback
on our current
marketing
consumer
campaigns knowlege!
We know
what
they enjoy We make
from our
competitors
ourselves better,
and this makes
patients
happier
Friday, June 29, 12
10. Online
Community +
Trust
Building
We
Understand how
Essential it is for us.
we are in
the beautY industry,
which is sensitive &
Extremely personal
for most.
Friday, June 29, 12
11. Online Community +
Trust Building
b
Connect
and
Capture
Friday, June 29, 12
12. It’s the happy lamb!
Beautiful skin!
We regular/
fun/inspiring/
share feel-good
Friday, June 29, 12
content
