Demand media ir deck 05.25.16 ir

1. Company
Overview
Q2 2016

2. This document and any related oral presentation does not constitute an offer or invitation to subscribe for, purchase or otherwise acquire any debt or equity securities of
Demand Media, Inc. (“Demand Media” or the “Company”) and nothing contained herein or in the related oral presentation shall form the basis of any contract or
commitment.
The distribution of this document and any related oral presentation in certain jurisdictions may be restricted by law and persons into whose possession this document or any
related oral presentation comes should inform themselves about, and observe, any such restriction. Any failure to comply with these restrictions may constitute a violation of
the laws of any such other jurisdiction.
The information contained herein does not constitute investment, legal, accounting, regulatory, taxation or other advice and the information does not take into account your
investment objectives or legal, accounting, regulatory, taxation or financial situation or particular needs. You are solely responsible for forming your own opinions and
conclusions on such matters and the market and for making your own independent assessment of the information. You are solely responsible for seeking independent
professional advice in relation to the information and any action taken on the basis of the information.
This presentation contains certain forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements
regarding the Company’s future results of operations and financial position, business strategy, plans and objectives for future operations, are forward-looking statements. You
should not rely upon forward-looking statements as guarantees of future performance. The Company has based these forward-looking statements largely on its current
expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy, short-term
and long-term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions
that may cause actual results to differ materially from those contained in any forward-looking statements, including those described under the heading “Risk Factors” in the
Company’s periodic reports filed from time to time with the Securities and Exchange Commission (the “SEC”), which are incorporated herein by reference. Moreover, the
Company operates in a very competitive and rapidly changing environment and new risks emerge from time to time. In light of these risks, uncertainties and assumptions,
the forward-looking statements included in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the
forward-looking statements. Except as required by law, the Company undertakes no obligation to update any forward-looking statements for any reason after the date of this
presentation to conform these statements to actual results or to changes in the Company’s expectations.
The Company is publicly traded on the New York Stock Exchange under the ticker symbol “DMD” and is a registrant under the rules and regulations promulgated by the
SEC. Before evaluating whether you should consider an investment in the Company’s securities, you should read all of the disclosures set forth in the Company’s annual,
quarterly and periodic reports filed with the SEC, including the disclosures under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations.” The Company’s SEC filings can be found at www.sec.gov and ir.demandmedia.com.
2
Disclaimers

3. 3
We build platforms for
communities of creators to
reach passionate
audiences in large and
growing lifestyle categories
Our Mission

4. 4
Our Portfolio
Marketplaces Content & Media
eCommerce Model
50% of total revenue (Q1’16)
Ad Supported Model
50% of total revenue (Q1’16)
*As of April 12, 2016, Cracked was sold to E.W. Scripps.
On a pro forma basis Content and Media was 47% of
total revenue in Q1’16 .
*

5. Approximately 59M (1)
Total Unique Monthly Visitors
5
Approximately $19M (3)
Paid to Creators in 2015
Approximately 240,000 (2)
Creators Across Platforms
$126M FY2015
Diversified Revenue Mix Clean Balance Sheet Employees
Key Statistics
(1) Total unique visitors in the U.S. reached by Demand Media properties in March 2016 across desktop and mobile (Source: Mar. 2016 U.S. comScore)
(2) Total creators across platforms: current number of active creators for Society6, Saatchi Art and StudioD in 2015; based on internal data
(3) Total paid to creators: full year 2015 for Society6, Saatchi Art and StudioD; based on internal data
$0M
$31M
–
$10M
$20M
$30M
$40M
Debt Cash
446
345
–
100
200
300
400
500
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
As of 03/31/16
Excludes cash received for the sale of Cracked of $35.1M on April 12, 2016
Scaling the Operation
Pro Forma for the sale of Cracked, Employees as of March 31, 2016 is 308

6. 26%
29%
32%
35%
37%
42% 42%
40%
42%41%
45%
50%
53%
55%
59%
60% 60%
63%
42%
44%
48%
50%
53% 53%
49% 49%
45%
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
eHow LIVESTRONG.COM Cracked
(1)
6
Mobile Evolution
Source: Demand Media internal data
(1) eHow represents traffic to eHow.com only
Mobile visits as a percentage of total visits

7. 139.8
7.0
73.1
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
eHow Livestrong Cracked
7
Video Views
(in millions)
Source: Demand Media internal data, YouTube and Facebook
+34% Y/Y

8. 8
Content & Media
• 57.6M monthly unique visitors(1)
• $62.9M in FY15 revenue(2)
• eHow: Top 5 site in comScore Home Category(3)
• LIVESTRONG.COM: Top 5 site in comScore Health Category(3)
• Monetization Team
• Creator Marketplace
• Technology Platform
(1) Source: comScore Apr’16; includes Cracked visitors
(2) Excludes $10.9M of FY15 Cracked revenue
(3) Source: comScore Apr’16 for ad supported sites
Demand Media Content & Media Platform
Custom Content CreationO&O Properties 3rd Party Partnerships

9. eHow
9
Content & Media
LIVESTRONG.COM
studioD

10. 10
eHow
(1) Source: Across desktop and mobile (US comScore Mar. 2016)
(2) Source: Facebook, YouTube, Pinterest, Instagram, Twitter (Apr. 2016)
(3) Source: YouTube (Apr. 2016)
Multi-Year Transformation Commences in 2H’2014
• Removal of 2.4m low quality/duplicative titles between Q3’14
and Q2’15
• Removal of 3 ads per page in Q1 2015; one additional ad unit
removed Q2 2015
• New site team leadership (GM, product, content)
• Category rationalization from 24 to 6 core categories
Product
• New responsive homepage design and site wide header to
optimize mobile web experience
• Public facing contributor and user profiles
• Growing social audience and distribution channels (Pinterest,
Facebook)
Key Metrics
• 23m monthly unique users(1)
• ~7.7m followers in social channels(2)
• ~47M video streams (3)
• Management estimates ~$40m revenue reduction in 2015
came from proactive transformation efforts

11. 11
eHow Site Renovation
Current VersionPrior Version

12. 12
LIVESTRONG.COM
Transformation Facts
• 300k articles removed since Q4’14
• Reduced ad density: 3 Ads removed from every page
(2014)
Product
• Redesigned home page; new and improved legacy content
more easily shareable
• New native mobile ad unit
• Header bidding live on desktop platform
Key Metrics
• 26m monthly unique users (1)
• Significant mobile audience growth +26% Y/Y (Q1’16) (2)
• 5m total app downloads with 300k monthly active users (3)
• Over 2m average monthly video streams (4)
(1) Source: Across desktop and mobile (US comScore Mar. 2016)
(2) Source: Demand Media Internal Data
(3) Source: Demand Media Internal Data
(4) Source: YouTube (Apr. 2016)

13. 13
LIVESTRONG.COM: Redesign of Site Complete
JANUARY
New Year, New Site!
New Layout on Home Page
FEBRUARY
Helping You Live STRONG
New Nav Site Wide
DECEMBER
Ready to Live STRONG?
Interim Design in Test Pools
NOVEMBER
Out With the Old!
Lose Weight and Keep It Off

14. 14
StudioD
Fully-managed Content Channels for Publishers and Brands
• 29 live hosted channels with top brands, including Samsung
& Hearst fully-managed by DMD
• Ad-supported model
• Original content
• Customized and optimized subdomain
Custom Content
• High quality content informed by customized content
strategy using proprietary data and insights to meet brands’
KPIs
• Creation of 20+ text, video and visual formats, including
infographics, original photography, podcast and whitepapers
• Over 1000 expert creators within our editorial, design and
photography network
• Social influencer activation and management
• Audience acquisition and distribution services
• Agency model with annual contract value growing Y/Y
• Q1’16 revenue grew 37% Y/Y
• Clients include: Office Depot, Quicken, JetBlue

15. $17.18
$0.00
$10.00
$20.00
$30.00
$40.00
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
-20% Q/Q
219.9
–
50.0
100.0
150.0
200.0
250.0
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
+34% Y/Y
15
Key Content & Media Metrics
Revenue Per Visit(2)
Video Views (m)(3)
Revenue ($m)
Visits (m)(1)
$13.5
–
$10.0
$20.0
$30.0
$40.0
$50.0
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
-16% Q/Q
485
301
0
200
400
600
800
1,000
1,200
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
Desktop Mobile
+4% Q/Q
786
(1) Visits are defined as the total number of times users access the company’s content across (a) one of its owned and operated online properties and/or (b) one of its customers’ online properties, to the extent that the visited customer web pages are hosted by the company’s content
services. In each case, breaks of access of at least 30 minutes constitute a unique visit.
(2) Revenue Per Visit is defined as Content & Media revenue per one thousand visits.
(3) Source: YouTube, Facebook and internal data.

16. Society6 Saatchi Art
16
Marketplaces

17. 17
Society6
Marketplace platform empowering artists to make their designs
available for sale on a variety of products.
Business Model
• Original designs from a global community of over 180k artists
• Over 2.7m original designs
• Print-on-demand for 29 Products
• Third-party vendors produce, pack and ship directly to
customers
• Artist earns a royalty on every product sold
Key Metrics
• 126k new customers / 185k total customers in Q1’16
• Visits up 12% Y/Y; transactions up 25% Y/Y in Q1’16
• Over 800k social followers (1)
• Over $12m in total transaction value in Q1’16, up 26% Y/Y

18. 18
Saatchi Art
A leading online art gallery, redefining the experience of
buying and selling art by making it easy, convenient and
welcoming for both collectors and artists.
Business Model
• Original art from a global community of over 60k artists
• Commission based model; artist earns 70% commission
• Best in class logistics management (packaging, shipping,
customs, delivery)
• Over $1.5b in total retail value of art available on the site
based on list price of artworks
• Over 500k artworks for sale
• Have shipped to ~80 countries
• Unique Art Advisory program led by Chief Curator, Rebecca
Wilson
Key Metrics
• $3.9m in gross transaction value (Q1’16)
• Average order value ~$1,200 (Q1’16)
• 34% Y/Y revenue growth (Q1’16)

19. 19
Key Marketplace Metrics (1)
Revenue ($m) Revenue Per Transaction(2)
Total Transactions(3)
$13.5
–
$5.0
$10.0
$15.0
$20.0
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
+26% Y/Y
227K
0
50
100
150
200
250
300
350
400
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
+25% Y/Y
$59.25
$0.00
$15.00
$30.00
$45.00
$60.00
$75.00
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
+1% Y/Y
Marketplaces Revenue as a Percent of Total Revenue
32%
50%
10%
20%
30%
40%
50%
60%
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
(1) Saatchi Art was acquired in August 2014
(2) Average revenue per transaction is calculated by dividing Marketplaces revenue for a period by the number of transactions in that period
(3) Number of transactions is defined as the total number of successfully completed Marketplaces transactions during the applicable period

20. Financials

21. $22.5
$19.3
$15.9 $16.1
$13.5
$10.7 $10.5
$12.6
$18.3
$13.5
Q1'15 Q2'15 Q3'15 Q4'15 Q1'16
Content & Media Marketplaces
21
Quarterly Revenue Composition
(in millions)
Y/Y (41%) 59% (47%) 59% (53%) 63% (44%) 28% (40%) 26%
Q/Q (21%) (25%) (14%) (2%) (18%) 20% 2% 45% (16%) (26%)
Note: Includes Cracked revenue in all periods ($1.6m in Q1’16)

22. Assets Liabilities
Cash & Cash Equivalents $ 30.5
Accounts Payable, Accrued Expenses,
and Other Current Liabilities
$ 13.1
Other Current Assets 13.2 Deferred Revenue 2.4
Property and Equipment, Net 12.6 Non-current Liabilities 1.7
Other Long Term Assets(1) 29.7 Stockholders’ Equity 68.8
Total Assets $ 86.0
Total Liabilities and Stockholders’
Equity
$ 86.0
22
Balance Sheet Summary
(in millions)
As of March 31, 2016
(1) Includes intangible assets, net, goodwill and other assets.

23. 23
Cracked Transaction
• Buyer The E.W. Scripps Company
• Closing Date April 12, 2016
• Cash Purchase Price $39m (37% of DMD
market cap at close)
• Holdback 10% ($3.9m) held in
escrow for 15 months
• 2015 Revenue $10.9m (9% of total DMD
revenue)
• 2015 Revenue Multiple 3.6x
• 2015 Op Profit Multiple 12.7x
• DMD’s Purchase Price for
Cracked Assets (2007) ~$1m

24. 24
Selected Recent Valuation Comparables for DMD Businesses
Art and Design
Marketplace
Content Publisher
DIY
Content Marketing
Platform
Read Article
Read Article
Read Article
Read Article
ASX IPO - ~$300m
Enterprise Value(1)
Scripps Interactive invests $50m
in Refinery 29(2)
ScribbleLive acquires Visually(3)
NewsCred raises $42m(4)
(1) Source: http://www.afr.com/street-talk/redbubble-hires-brokers-for-asx-listing-equities-desks-pitch-adia-20160129-gmgw15
(2) Source: http://variety.com/2015/digital/news/refinery29-raises-50-million-from-scripps-networks-wpp-1201481177/
(3) Source: http://techcrunch.com/2016/01/28/scribblelive-acquires-visually-to-combine-their-content-marketing-tools/
(4) Source: http://techcrunch.com/2015/09/02/newscred-42-million/

25. 25
Executive Leadership
Rachel Glaser
Chief Financial Officer
Brian Pike
Chief Operating Officer & Chief
Technology Officer
Rachel Glaser joined Demand Media as the Chief
Financial Officer. With nearly three decades of senior
operations and financial experience, she most
recently served as CFO at Move, Inc, parent of
Realtor.com, where she helped lead the company
through its successful transformation and sale to
News Corporation. Prior to Move, she was Chief
Operating and Financial Officer at MyLife.com. Before
joining MyLife, Rachel was Senior Vice President,
Finance at Yahoo! and spent many years at The Walt
Disney Company in various finance, operations and
technology roles.
Rachel received her undergraduate degree from
University of California, Berkeley and earned her MBA
at University of Southern California – Marshall School
of Business.
Brian Pike joined Demand Media in 2014 and he
currently serves as its Chief Operating Officer and
Chief Technology Officer. Prior to Demand Media,
Brian was CTO at Rubicon Project, where he led
the engineering organization through rapid growth
and a successful IPO. Prior to joining Rubicon,
Brian was CTO at Ticketmaster where he led
efforts to transform an established retailer and
service company into a modern ecommerce
retailer. Brian has an undergraduate degree from
Stanford University and an MBA from the Anderson
School at UCLA.
Sean serves as Chief Executive Officer and a member
of the board of directors of Demand Media. Sean was
previously the CEO of Saatchi Art, which Demand
Media acquired in August 2014, and the President
and CEO of Ticketmaster, where he also served on
the board of directors. Sean held positions of
increasing responsibility during his tenure at
Ticketmaster, including EVP, Technology and Chief
Operating Officer. Sean has also served as an
Entrepreneur in Residence at Mayfield Fund and he
began his executive experience as EVP, Technology
at Citysearch.
Sean sits on several private company boards of
directors, including Eventbrite and TuneIn. Sean is
also actively involved in non-profit work with CoachArt
and the Pat Tillman Foundation.
Sean received his bachelor’s degree from the
University of South Carolina and attended graduate
school at Boston University and the University of
South Carolina.
Sean Moriarty
Chief Executive Officer

26. 26
Executive Leadership
Daniel Weinrot
EVP, Legal & General Counsel
Daniel Weinrot is the EVP, Legal & General Counsel. He
joined Demand Media in 2010 and has held several
positions within Demand’s legal department before
being elevated to General Counsel. Daniel was integral
in managing our initial public offering in January 2011,
and the tax-free spin-off of our domain name services
business in August 2014. In his current role, Daniel
oversees and manages Demand Media’s legal and risk
management functions, which includes public company
compliance, mergers & acquisitions, litigation and
insurance, among others.
Prior to joining Demand Media, Daniel was most
recently VP & Deputy General Counsel at Las Vegas
Sands Corp., the leading owner and developer of
integrated casino resort properties located in the United
States and Asia. Prior to that, Daniel was a corporate
associate at Latham & Watkins LLP, one of the leading
international law firms based in Los Angeles. Daniel
holds a JD from UCLA and a bachelor’s degree from
U.C. Berkeley.
Tawn Albright is the Executive Vice President of
Corporate Development for Demand Media. He
joined the company in 2015. Prior to Demand Media,
Tawn was CEO and founding partner of the award-
winning digital marketing agency, Rockhouse
Partners. Following the sale of Rockhouse to Etix,
Tawn served as Executive Vice President for Etix,
leading the integration of the two companies. Tawn
has more than twenty years of experience managing
growth initiatives for companies that include
Ticketmaster/IAC, The Coca-Cola Company and Cox
Communications. He is trilingual (English, Spanish,
French), enjoys backpacking, ultimate frisbee, big
skies and music.
He’s a graduate from the University of Arizona with a
double degree in Finance and Entrepreneurship and
earned his MBA from Thunderbird School of Global
Management.
Tawn Albright
EVP, Corporate Development
Jill Angel
EVP, People
Jill Angel, EVP People, joined Demand Media in
2014, bringing with her more than 15 years of
leadership experience for fast-growing companies
including large organizations and startups. Prior to
working at Demand, Jill served as VP Operations at
Saatchi Art where she headed up people
management, logistics, fulfillment, and customer
service. Before joining Saatchi Art, Jill built and led
teams at Cocodot, Swirl by DailyCandy, and GSI
Commerce.