2015 investor-day-chicago

Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC INFORMATION
Rockwell Automation
Investor Conference
November 19, 2015

Safe Harbor Statement
 This presentation includes statements related to the expected future
results of the company and are therefore forward-looking statements.
Actual results may differ materially from those projections due to a wide
range of risks and uncertainties, including those that are listed in our
SEC filings.
 This presentation also contains non-GAAP financial information and
reconciliations to GAAP are included in the appendix. All information
should be read in conjunction with our historical financial statements.
2

Agenda
3
Sustainable Market Leadership
Strategic Overview
Financial Overview
Q & A Session
Keith Nosbusch, Chairman & CEO
Ted Crandall, SVP & CFO
Frank Kulaszewicz, SVP A&S
Blake Moret, SVP CP&S
Final Remarks Keith Nosbusch, Chairman & CEO

Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC INFORMATION 4
 $6.3B in FY15 sales; primarily an organic growth company
 Automation industry leader for over 110 years
 The largest pure-play global automation and
information company
 Serving a broad range of end-markets
 Great financial returns due to technology differentiation,
domain expertise and productivity
 A unique business model based on trusted partnerships
 Strong culture of ethics and integrity
Rockwell Automation
An Intellectual Capital Company
Differentiation … Diversification … Delivering Results

Value Creation Strategy
5
PRODUCTIVITY
 Drive productivity
to reinvest in the
business
 Working capital
management
INTELLECTUAL
CAPITAL
 Innovation
 Domain expertise
 Asset light
ABOVE-MARKET
GROWTH
 Expand served
market
 Gain market share
 Acquisitions as
catalysts
VALUE CREATION
 Above-market organic growth
 Best in class operating
margin & ROIC
 Strong cash flow
 Expand customer value;
increase shareowner value

2015 Macro Trends / Disruptions
“Four Global Forces Breaking All Trends”
6
Urbanization
Accelerating
Technological
Change
Aging World
Greater Global
Flows
Urban population growing by 65
million every year
Expect a 150% increase in emerging
market annual consumption from 2010
to 2030
One trillion objects expected to connect
to the Internet by 2025
Expect an increase in the share of
older workers in the workforce from
14% in 2010 to 22% in 2030
A 5X increase in global trade and
financial flows from 1990 to 2012
Growing demand for
consumer goods and
energy
Secure access to
information –
anywhere, anytime
Skills gap and greater
need for productivity to
sustain GDP growth
Enterprise-wide
optimization
(McKinsey, May 2015)
Disruption Trends Customer Impact

Business Drivers
7
Customers still need:
Fundamental business drivers haven’t changed
Faster Time
to Market
Lower Total Cost
of Ownership
Improved Asset
Utilization
Enterprise Risk
Management

Automation Trends
8
But with technology advancements like…
“The Connected Enterprise”
…customers are now seeking
 Enterprise-wide connectivity (IT-OT convergence)
 Real-time actionable information
 Secure network infrastructure
 Expertise to fill the skills gap
 Unified communication for collaboration

Solutions & ServicesIntegrated Architecture Intelligent Motor Control
The Connected Enterprise
Enabled by Integrated Control and Information
9
Delivered through our core platforms

 Business model
 One company, unique market access, industry-leading strategic
partners
 Leading the way with innovation through technological discontinuities
 Future-proofing our customers’ production investments
 Entering new markets, expanding capabilities and gaining share
 Eg. process, safety, connectivity and information management
Market Leadership
Right strategy plus great execution…market leader

Our Leadership Continues:
High Performance Architecture
Delivering business value today!

Attractive Growth Opportunities
12
Market
Share
 Productivity required to remain
globally competitive
 Installed base refresh
 Consumer demand in emerging
markets
 Skills gap and aging workforce
Market Growth
 High performance architecture
 Process (PlantPAx and
services)
 Midrange
 Powertrain
 Safety
Market/Customer Share
 Network infrastructure
 Security
 Information & data
management
 Operational intelligence
 Bolt-on acquisitions
PAM Expansion
The Connected Enterprise will fuel growth across the spectrum
$65
$90B
 $90B market
 Connected Enterprise added ~$8B
 5-yr CAGR of 8%
FY10 FY15
$90PAM
Product Available Market
(billions)

Sustainable Market Leadership
Delivering Customer Value
13
Frank Kulaszewicz
Senior Vice President,
Architecture & Software
Blake Moret
Senior Vice President,
Control Products & Solutions

Agenda
14
Technology Innovation
Competitive Differentiation at Rockwell
Delivering Value to Customers
Domain Expertise
Case Studies
Customer Values

Rockwell Automation Approach to
Innovation
15
 Focus on customer value and productivity
 Delivered through our technology and services
 Broad automation and information portfolio
 Premier Integration
 Key tenets
 Scalable deployment
 Common platform
 Ease of use
 Backward Compatibility
 Future-proof

Innovation and IP
16
Market Leadership Through Each “Discontinuity”
Electromechanical
Products
Programmable
Logic Controllers,
Drives, Software
Logix:
Integrated Discrete,
Process, Motion, Safety,
Motor Control
The Connected Enterprise:
Integrated Control
and Information
1903 - 1979 1980 - 1999 2000 - 2010 2011 - …
US Patents Issued/Year

Innovation Enables The Connected
Enterprise
17

The Resulting Products
Deliver New Value Today
18
Smart. Productive. Secure.
 Processor and I/O
 Electronic Operator Interface
 Intelligent Sensors
 Network Portfolio
 Information Enabled
 Intelligent Motor Control
 Common Software Environment
 Reusable Engineering Content
 Safety Devices & Solutions
 Mobility
 Information Software &
Solutions
 Tamper and Content
Protection
 Authentication and Policy
Management
Evolving Our Architecture With More New Products & Platforms Than Ever Before

Domain Expertise to Serve a Broad
Range of Industries
19
The expertise to apply innovation and reduce risk
FOOD, BEVERAGE,
HOME & PERSONAL
CARE
AUTOMOBILE, TIRE PHARMACEUTICAL,
MEDICAL DEVICES
UPSTREAM,
MIDSTREAM
DOWNSTREAM
MINING, METALS,
PULP & PAPER,
WATER / WASTEWATER
CONSUMER TRANSPORTATION LIFE SCIENCES OIL & GAS HEAVY INDUSTRY
We provide the
fastest line integration
for packaging
equipment
Our partnership with
Fanuc enables new
value for Powertrain
applications
We are the market
leader in Pharma
Manufacturing
Execution Systems
Our digital oilfield
solution optimizes
production from
existing wells
PlantPAx Modern
DCS integrated with
Intelligent Motor
Control reduces
startup and
downtime

The Resulting Solutions & Services
Deliver New Value Today
20
 Increased Capabilities in Served Markets
 Process Applications featuring
PlantPAx Modern DCS
 Serialization
 Powertrain
 Industrial Network Infrastructure,
Security and Remote Services
 Safety Services
 Manufacturing Execution Software (MES) Expansion
 Reliability Services
 Workforce Solutions Closing the Skills Gap
MES

Combining Innovation & Domain
Expertise with a Unique Approach…
21
THE CONNECTED ENTERPRISE
Understanding
Consulting to Define
Business Problems
Unique Market Access
Unmatched Partners
Simplification
Multi-discipline Control
and Information
Data-driven Services
Single Integrated Business
Combined
Innovation & Expertise
Smart Products Designed
to Operate in a System
Packaged Solutions
Products as a Service

Agenda
22
Technology Innovation
Competitive Differentiation at Rockwell
Delivering Value to Customers
Domain Expertise
Case Studies
Customer Values

Delivering Customer Value
23
 Flexible
production
 Design
productivity
 Intelligent
devices
 Lifecycle
management
 Operator
effectiveness
 Technology
migration
 Reliability and
quality
 Analytics and
diagnostics
 Real-time data
access
 Regulatory
compliance
 Brand and image
protection
 Safe, secure
operating
environment
Faster Time
to Market
Improved Asset
Utilization
Lower Total Cost
of Ownership
Enterprise Risk
Management

Procter & Gamble
Consumer Products – Global
24
Synchronization of product, people and digitized information
flows along the end to end supply chain
$50M
PRODUCTIVITY
SAVINGS
30%
REDUCTION
IN SCRAP
50%
EXTENSION
of LIFE CYCLE
20%
INCREASE in
THROUGHPUT

BCP Group
Oil & Gas – OEM
25
EXTENDED WELL LIFE
INCREASED
ENERGY SAVINGS
IMPROVED SYSTEM RELIABILITY
INTEGRATED
CONTROL
SIMPLIFIED
START-UP
Networked Oil Wells Provide Insight Into Field Operations with Real-time Data

Columbia Pipeline Group
Oil & Gas - Midstream
26
“We’re making more educated decisions based on real-time and
historical operations data that we can access anywhere. We’ve been
able to significantly improve company profitability as a result.”
- Brian Sloan, Engineering Manager
99.5%AVAILABILITY
Business Decisions Based On
REAL-TIME &
HISTORIAL DATA
$2.3 M
Saved in Maintenance
and Downtime

Mahindra
Automotive – India
27
Master Data Sent
AUTOMATICALLY
REDUCED Mean-time-to-repair
with Alarms & Real-time Visibility
ERROR PROOFING
Zero Defect Delivery
Inventory Reduction
on Assembly Floor
INCREASED FLEXIBILITY
With In-Process Changes
Work Stations Suppliers

Video Cue
Mahindra
28

Beingmate
Food & Beverage – China
29
Most Advanced Track & Trace System
in all of China for Baby Formula.
- China Food Drug Administration (CFDA)
Productivity
Increase3% Labor
Costs7%Reduced production
prep/dispatch time
Speeds up delivery,
auto-fill BOM

Gruppo Campari
Food & Beverage – U.S.
30
Integrated Distillery, Process and Bottling Facilities Establish The Connected Enterprise
Distillery production
DOUBLED
OEE Increased
10-20%
Now
70%
“The PlantPAx system has helped us get
better every day … Our KPIs are all trending
up, and our cost per case is going down.”
Down to the Gallon
Supports Government-mandated Reports
- Wayne Knabel, Packaging Director
PRODUCT TRACKING

Video Cue
Campari
31

Sustainable Competitive Advantage
Based on Differentiation
32
 Technology Innovation & Broad Portfolio
 The only scalable, multidiscipline, information-enabled
control platform
 Secure, unmodified EtherNet/IP network infrastructure
 Leading market position in safety
 Intelligent motor control products and systems
 Domain Expertise & Global Support
 Application know-how
 Lifecycle support for customers in all industries
 Trusted Partners & Unique Market Access Model
 Market-making channel partners, strategic alliances,
technology partners
Integrated Architecture
Intelligent Motor Control
Solutions & Services

Financial Overview
Ted Crandall
Senior Vice President and Chief Financial Officer

Fiscal 2016 Guidance
34
Full Year Outlook
Sales Midpoint ~ $6.0B
Organic Growth Range (4)% to 0%
Currency Translation ~ (3)%
Segment Operating Margin ~ 21%
Adjusted Effective Tax Rate ~ 27%
Adjusted EPS $5.90 - $6.40
Free Cash Flow as a % of Adjusted Income ~ 100%
Note: As of November 10, 2015

Free Cash Flow Pension Contributions
Track Record of Execution
35
Return on Invested CapitalSales
Free Cash FlowAdjusted EPS
Actual Results Nov. 10th 2015 Guidance
Actual Results Nov. 10th 2015 Guidance Actual Results as of Fiscal Year End

Cash Deployment Priorities
Free Cash Flow
Acquisitions
Dividends
Share Repurchase
Returned $3.5 billion to shareowners in the last 5 years
Cash Returned to Shareowners

Final Remarks
Keith Nosbusch
Chairman and Chief Executive Officer

In the near term we are focused on…
 Our best growth opportunities
 New products and services
 Automotive and consumer industries
 Productivity projects in heavy industries
 Prudent cost controls
 Q4 restructuring actions and tight reins on discretionary spending
 Incremental cost productivity
 Maintaining R&D and customer-facing spend
 Continued solid cash deployment
 Increased the dividend 12% in November
 Acquisition opportunities
 Flexibility to make opportunistic share repurchases
Ensuring the long-term success of the company

How We Measure Progress
 Sales and EPS growth, FCF, ROIC
 Share gain in all market conditions
 Measurable cost productivity every year
 Customer loyalty index improvement
 Connected Enterprise adoption indicators
 Network infrastructure and services (up >15% in FY15)
 Logix growth (up 4% in FY15)
Holding ourselves accountable…

Good Stewards of Your Investment
 Singular focus on industrial automation and information – a great market
 Robust pipeline of organic growth opportunities
 Experienced leadership team adept at managing through cycles
 Sustainable, profitable business model
 Differentiation in technology and domain expertise support
sustainable competitive advantage
 Best in class operating margin and ROIC, while still investing in
innovation for the long term
 Strong cash flow and healthy balance sheet
 Track record of returning cash to shareowners
 Strong culture of ethics and integrity

 Business model, strategy and execution support shareowner value creation
 We effectively balance investment with cost management through a cycle
 Consistent track record of returning cash to shareowners
Shareowner Value Creation Will Continue
Total shareowner return consistently above S&P 500

Appendix
Reconciliation to Non-GAAP Measures

43
Return On Invested Capital
(in millions, except percentages)
Twelve Months Ended September 30,
2015 2014 2013 2012 2011 2010 2009 2008
(a) Return
Income from continuing operations $ 827.6 $ 826.8 $ 756.3 $ 737.0 $ 697.1 $ 440.4 $ 217.9 $ 577.6
Interest expense 63.7 59.3 60.9 60.1 59.5 60.5 60.9 68.2
Income tax provision 299.9 307.4 224.6 228.9 170.5 103.8 56.0 231.3
Purchase accounting depreciation and amortization 21.0 21.6 19.3 19.8 19.8 18.9 18.6 24.2
Special charges - - - - - - (4.0) 46.7
Return 1,212.2 1,215.1 1,061.1 1,045.8 946.9 623.6 349.4 948.0
(b) Average Invested Capital
Short-term debt 166.6 275.5 209.0 207.2 - - 70.1 325.1
Long-term debt 1,261.9 905.3 905.0 905.0 904.9 904.8 904.6 804.5
Shareowners' equity 2,521.3 2,680.7 2,086.7 1,881.5 1,709.7 1,387.9 1,563.5 1,798.5
Accumulated amortization of goodwill and intangibles 792.6 772.7 775.2 751.0 716.7 679.4 648.3 619.0
Short-term investments (639.3) (485.2) (361.7) (232.5) - - - -
Cash and cash equivalents (1,376.1) (1,210.6) (1,010.2) (878.8) (922.7) (763.3) (576.0) (728.0)
Average invested capital 2,727.0 2,938.4 2,604.0 2,633.4 2,408.6 2,208.8 2,610.5 2,819.1
(c) Effective Tax Rate
Income tax provision 299.9 307.4 224.6 228.9 170.5 103.8 56.0 231.3
Income from continuing operations before income taxes $ 1,127.5 $ 1,134.2 $ 980.9 $ 965.9 $ 867.6 $ 544.2 $ 273.9 $ 808.9
Effective tax rate 26.6% 27.1% 22.9% 23.7% 19.7% 19.1% 20.4% 28.6%
(a) / (b) * (1-c) Return On Invested Capital 32.6% 30.1% 31.4% 30.3% 31.6% 22.8% 10.7% 24.0%

44
Adjusted EPS
Fiscal 2016 Year Ended September 30,
Guidance * 2015 2014 2013 2012 2011 2010 2009 2008
Diluted EPS from continuing operations $5.53 - $6.03 $ 6.09 $ 5.91 $ 5.36 $ 5.13 $ 4.79 $ 3.05 $ 1.53 $ 3.89
Non-operating pension costs per diluted share, 0.58 0.46 0.40 0.55 0.25 0.16 0.07 (0.14) (0.17)
before tax
Tax effect on non-operating pension costs
per diluted share (0.21) (0.15) (0.14) (0.20) (0.09) (0.06) (0.02) 0.05 0.07
Adjusted EPS $5.90 - $6.40 $ 6.40 $ 6.17 $ 5.71 $ 5.29 $ 4.89 $ 3.10 $ 1.44 $ 3.79
Free Cash Flow
(in millions)
Twelve Months Ended September 30,
2015 2014 2013 2012 2011 2010 2009 2008
Cash provided by continuing operating activities $ 1,187.7 $ 1,033.3 $ 1,014.8 $ 718.7 $ 643.7 $ 494.0 $ 526.4 $ 596.8
Capital expenditures (122.9) (141.0) (146.2) (139.6) (120.1) (99.4) (98.0) (151.0)
Tax payments related to the gain on divestiture of
Power Systems - - - - - - - 7.9
Excess income tax benefit from share-based
compensation 12.4 29.9 31.9 18.5 38.1 16.1 2.4 4.6
Free cash flow $ 1,077.2 $ 922.2 $ 900.5 $ 597.6 $ 561.7 $ 410.7 $ 430.8 $ 458.3

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