Following are the tips that will make sure that your startup survives

2. Introduction
• In the past decade, the number of startups in
India has increased owing to easier business
entry
• hassles, simple legal constitution, and good
funding support from VCs and Angel Funds. That
said,
• like individuals, even startups need to perform
their financial planning to survive.
• Following are 5 financial planning tips that will
make sure that your startup survives

3. Make your business scalable to take it
globally
• The way business is performed has undergone a
major transition in the past 2-3 decades. Today,
• focus has changed from managingthe business
from end-to-end to increasing focus on one or
two
• key processes that could help build a competitive
advantage. It is more often this competitive
• advantage that makes a business model scalable,
which helps takes a business global. For instance,

4. Make your business scalable to take it
globally
• Mark Zuckerberg just focussed on creating a
content management company with zero content
of its
• own. With this focus in mind, he grew his startup
– Facebook into the world’s largest content
• management company with zero content of its
own, making this a competitive advantage.
• Therefore, making your business model scalable
is the first step for survival.

5. Get a stronger hold on your cash
flows
• Cash is a crucial element for business and even more
important for startups. As a startup, you need
• to ensure highly frugal cashflow management and map
your cash flow closely to your profitability.
• Thus, any cash flow that is not generating business
profitability should be avoided since it can
• hamper your business prospects. Startups must
appoint consultants and not full-timeworkers since
• this could save critical cost to company, helping them
survive in the long run.

6. Explore startup funding from
Alternative Investment Funds (AIFs)
• AIFs have become an increasingly popular alternative
funding source to the banks in the past
• decade. Today, Venture Capital Funds and Angel Funds
increasingly invest their money in startups
• with bring business prospects. Thus, as a startup, you
must explore AIFs as an alternative funding
• source to stay afloat in the business. Moreover, VC
Funds and Angel Funds also act as business
• mentors that not only provide you with appropriate
guidance, but also help you build your client
• network.

7. Work towards going public through
IPO
• One of the best ways of generating funds for pan-India
business expansion for startups is to offer a
• share in its company to the public through an initial
public offering (IPO).IPO allows a company to
• invite people to invest in its business by providing with
the ownership stake to their extent of shares
• subscribed in the business through the IPO.Thus, IPO
allows a startup to list its company on popular
• stock exchanges such as the BSE Sensex and NSE,
enabling them to trade its shares publicly in the
• open market post listing. This is one of the best ways of
survival for a startup.

8. Get your startup SME or MSME status
• There are certain eligibility criteria that a startup
needs to satisfy to be termed a Small and
Medium
• Enterprise (SME) or a Micro, Small, and Medium
Enterprise. Once you satisfy those criteria as a
• startup, you can benefit from SME listing,
government funding help, and other benefits.
This could
• be important for business survival.

9. Thank You