Inversini__eTreasure@Athens_March2008

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Inversini__eTreasure@Athens_March2008

  1. 1. eTREASURE: ENHANCING TOURISTS EXPERIENCE BY PLAYING A TREASURE HUNT Alessandro Inversini NewminE Lab University of Lugano Switzerland [email_address]    Lorenzo Cantoni NewminE Lab University of Lugano Switzerland [email_address] e-Business in Travel, Tourism and Hospitality, 14 March 2008, Athens, Greece
  2. 2. AGENDA <ul><li>Background and Objectives </li></ul><ul><li>Structure and Technology </li></ul><ul><li>User Experience </li></ul><ul><li>Relevant Issues </li></ul><ul><li>Wath’s on Now </li></ul><ul><li>Future development </li></ul>
  3. 3. BACKGROUND & OBJECTIVES <ul><li>Tourism Goods Consumption </li></ul><ul><li>eTreasure objectives </li></ul><ul><li>To offer a playfulness way to enjoy cultural heritage consumption, hence promoting informal learning </li></ul><ul><li>To provide the user with relevant information on the cultural places s/he encounters </li></ul><ul><li>To promote collaborative experiences </li></ul><ul><li>To draw users’ attention to a given Point Of Interest, exploiting the concept of economy of attention </li></ul><ul><li>To offer to tourists ad hoc commercial information during the city visit </li></ul>
  4. 4. STRUCTURE & TECHNOLOGY (I) <ul><li>Main requirements </li></ul><ul><ul><li>Assists/Guide tourists while visiting a cultural site or a city (consumption phase). </li></ul></ul><ul><ul><li>Find an easy and well known way to engage with tourists. </li></ul></ul><ul><li>Publics </li></ul><ul><ul><li>The eTreasure project has been designed for two specific publics of reference: tourists and schools enjoying a visit to a city. </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>SMS and MMS </li></ul></ul>
  5. 5. STRUCTURE & TECHNOLOGY (II) Orange CH, is eTreasure Technical Partner
  6. 6. USER EXPERIENCE <ul><li>Users Motivations </li></ul><ul><ul><li>Age and gender; </li></ul></ul><ul><ul><li>Interests: players are required to choose a path (e.g. cultural or natural); </li></ul></ul><ul><ul><li>Time: player choose the number of POI to be enclose in the treasure hunt. </li></ul></ul>
  7. 7. RELEVANT ISSUES <ul><li>Treasure Hunt? </li></ul><ul><ul><li>The issue of Time </li></ul></ul><ul><li>Informal Learning </li></ul><ul><ul><li>“ incidental learning, unstructured, unpurposeful but the most extensive and most important part of all the learning that all of us do everyday of our lives” </li></ul></ul><ul><ul><li>Rogers, 2004 </li></ul></ul><ul><li>Economy of the attention </li></ul><ul><li>Location Based Services </li></ul><ul><ul><li>“ the key aspects of LCBS are their inherent relations between location coordinates or activity-contexts and applications”. </li></ul></ul><ul><ul><li>Kühn,2004 </li></ul></ul>
  8. 8. USAGES (I)
  9. 9. USAGES (II) <ul><li>Strength: </li></ul><ul><ul><li>Creative & different </li></ul></ul><ul><ul><li>“ City visit that includes outdoor activities coupled with challenging (interesting) tasks” </li></ul></ul><ul><ul><li>Interaction with the system: the easiness of use, SMS technology is fast and common, easy to answer and to get the next tips </li></ul></ul><ul><li>Weaknesses: </li></ul><ul><ul><li>Event communication and promotion </li></ul></ul><ul><ul><li>Interaction within the path: users need more information about the specific places, monuments and so on. </li></ul></ul><ul><ul><li>Errors management </li></ul></ul>
  10. 10. WHAT’S ON NOW <ul><li>Carlo Cattaneo Association Award </li></ul><ul><ul><li>Regional development </li></ul></ul><ul><li>Schools </li></ul><ul><ul><li>Projects with schools (11 to15 years old) </li></ul></ul><ul><li>DMOs integration </li></ul><ul><ul><li>Lugano Tourism </li></ul></ul>
  11. 11. FUTURE DEVELOPMENTS <ul><li>Coupling each eTreasure hunt with already available paper based guides for tourists, so that they can read them while playing </li></ul><ul><li>Offering podcast material on the website </li></ul><ul><li>Providing brief textual or audio information via MMS when a player is in a given place </li></ul><ul><li>Web portal for eTreasure creators </li></ul><ul><li>Structured Feedbacks </li></ul>
  12. 12. eTREASURE: ENHANCING TOURISTS EXPERIENCE BY PLAYING A TREASURE HUNT Alessandro Inversini NewminE Lab University of Lugano Switzerland [email_address]    Lorenzo Cantoni NewminE Lab University of Lugano Switzerland [email_address] e-Business in Travel, Tourism and Hospitality, 14 March 2008, Athens, Greece

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