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SpreadCode - Mapp metrics

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SpreadCode - Mapp metrics

  1. 1. Mobile apps Metrics and Lean Startup Maxim Cherepovitsyn @mcherepovitsyn
  2. 2. Measure before you start buildingwww.flickr.com/photos/53452545@N05/5141270291/ A|B Testing for Mobile app campaign landing page Build features list based on stats from the beginning Test keywords before publishing an app 2
  3. 3. Build -> Measure -> LearnAchieve flowMinimize total time through the loopMeasure to improve http://lean.st/principles/build-measure-learn 3
  4. 4. Dave McClure actionable metricsConversion dashboardHow do users find you? AcquisitionDo users have a great first Activationexperience with your product?Do users come back and use your product? RetentionDo users tell others about your product? ReferralHow do you make money? Revenue 4
  5. 5. Measure mobile app usageWhat people use in my app? UniqueHow do they use it? visitorsWhat content are theyconsuming? Visits/Sessions Page/screen views Events 5
  6. 6. You can also measure Unique visitors Application users New users Tracking marketing campaign Total downloads Active user rate Duration Tracking mobile visitorsWhat marketing strategies working Where they come from Who visited Frequency of visit When visited What people use in my app What content they consuming Depth of visit Bounce rate Whey are they going to buy Tracking their behavior Returning users 6
  7. 7. How to measureiTunes Connect for iOSSDK for iOS and Android 7
  8. 8. Google Analytics SDKPageviews – virtual pagesEvents Category Action LabelCustom variables +Custom reportsDispatch concept 8
  9. 9. What is next? Now you knowwhat is happening.The next question is WHY. Talk to users! http://www.flickr.com/photos/rfktechservices/5794265153/ 9
  10. 10. Thank You Questionsmaxim@spreadcode.com.au @mcherepovitsyn

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